Abstract

Golden Drum Competition: Screening of Entries

Golden Drum Competition: Live presentations of finalists in competition group Q

Q008G1 - TBC Bank Deposits Vato Kavtaradze, Windfor's Advertising Q013G1 - Do It Yourself campaign Tomáš Belko and Richard Stiebitz, Ogilvy Prague Q018G1 - Boxes Campaign Dejan Stajnberger, VCCP Q020G1 - Victory will change you Slavo Marusinec and Lubos Jahoda, Kaspen / Jung V. Matt   Q043G1 - Secrets Behind Paintings Adam Nowakowski, Leo Burnett sp. z o.o. Q045G1 - Ge...

Festival of Festivals: FIAP 2011 – Screening of Winners

How to pitch better and win more often

Micky Denehy has 30 years of experience in advertising both in the UK and across EMEA and has seen many hundreds of agency pitches. He does not think agencies pitch as well as they should and often lose pitches because they have not thought in depth about their strategy for winning. Micky has a very clear view about how agencies should rethink their approach to pitches ...

Contemporary trends in marketing 3.0

New consumer demands new brands. The new models of consumption and buying habits are changing the face of the communication industry. We are not talking about the Re-construction, but probably about the complete re-definition of the industry. Quick overview of the new trends illustrating the Marketing 3.0 model leads us to more fundamental conclusions. We need to understand the links between the s...

Sink, swim or become the Water. How liquid storytelling will transform our industry.

The word „digital“ became one of the most popular ones in our industry. Agencies move to the digital world or get pushed to it by consumers. A sort of digital portfolio can be found in nearly every credential presentation. So agencies offer the digital framework. Great, but which content do they use for filling it? They use the same old structures and procedures for telling, creating and produ...

Golden Drum Competition: Screening of Entries

The Berlin School Debate: Creative Leadership for Creative Excellence

What is the best strategy for leading creative excellence? How can an effective leadership strategy improve the performance of your business? Should your strategy influence which clients you work for and how you work with them? Crafting a clear, competitive leadership strategy is no easy task. If done effectively however, it can increase your company's chances for success and help you establish a ...

I feel Slovenia – is it only a game of words?

Unique Brand Approach to Involve Emotions and Experience in Perception of a State and a Country. This presentation will lead you from brand origins and birth to brand development, potential and communication. Slovenia can be successful whether its expressing the focused story will grasp identity of targeted international stakeholders. Branding of nations share some basic principles of ...

Marketing 3.0: Emerging Market Trends

This session will focus on how a Global Brand, like Microsoft, optimizes its global strategy to drive advertising impact in emerging markets by leveraging agencies as core strategic partners.

Keep It Significant and Shareable: The only thing constant in social media is change

New social media have replaced the old K.I.S.S - Keep it Short and Simple with a new one - Keep It Significant and Shareable. Although this may not seem like a big change at first glance, changes in attitude and approach on all levels of communication are significant and irreversible. Companies fall divided disputing the new versus the old approach. Those adapting fast and using best practices ar...

Dare to Change!

Systematic Approach to New Agency Business Models. The Evolution-Revolution Scale: finding your agency's sweet spot through generating impactful move in your "comfort Zone".   In an environment of ever-changing markets, the agency has to constantly re-invent itself to keep up with the new demands and challenges. Instead of aspiring for yet another me-too creative campaign or pitch and str...

Next-Level Engagement: A Contagious Trend Briefing

Digital technology is the great leveller. Now, consumers can research, share, celebrate and complain about every single element of a brand online. If leveraged correctly, social platforms and emerging technologies can be used to create deeper and more meaningful connections, but this means being smart with your data, reacting in real time and instigating reciprocal conversations to distribute cont...

Welcome Lounge: Golden Drummers get-together

Golden Drum Competition: Screening of Entries

Festival of Festivals: AdFest 2011 - Screening of Winners

Portorož – Pattaya – Buenos Aires – Barcelona – Istanbul: Golden Drummers in the Intercontinental Advertising CUP competition

Intercontinental Advertising Cup is the festival of Festivals. All shortlisted entries from Asia Pacific Advertising Festival ADFEST, Ibero American FIAP, Art Directors Club of Europe and Golden Drum have exclusive privilege to be judged by prominent intercontinental advertising jury for prestigious CUP awards and trophies. Genius loci, spirit of the place from four continents are the most intrigu...

Who Made Who: visual culture migration through the social environment of New Europe

Trends that migrate from one country to another. Can you always guess where they come from? How brand is adapted when entering different new markets. Is it possible that a copy outdoes the original? The role of Russia in visual culture traffic. 

Culture Inside

A product or a service provide a function. Culture shapes a brand. A brand might be born into a culture, it's culture might be created, applied, adopted, rediscovered. I'm looking into how creativity, invention, innovation, values, heritage, differentiation, design or visual and verbal communication can shape a distinct culture for a brand.  Chapters focus on: The Culture of The P...

Breaking the Rules

What is the point of being creative ? Peter Mead: "Creativity is the only unfair legal advantage a business can use". Providing new solutions. The value of unpredictability in football. Competitive context for clients - horrific.Mistake is to think "safe" is "safe". Return on Investment for traditional marketing in the UK. Most advertising is a scandalous waste of money. Most work doesn't work. ...

Orchestration, not Integration: Engagement in an “Always-On” world

An overview of "integration" - a word we all use but which means something different in every context. We will outline our perspective on what it means for agencies, clients, brands and campaigns. We will discuss Integration in the context of DDB's "social creativity", which is designed to produce effective communications based on new thinking such as behavioural economics, the importance of emoti...

Golden Drum and Intercontinental Creative Society: 4 continental advertising competitions, 25.000 ideas, ONE creative society

CreativeSociety.com is an ambitious project of Xipax internet portal and four biggest continental advertising festivals. It is a unique treasure of creative ideas from four parts of the globe, the permanent information point of most important advertising festivals, the meeting point for creatives and agencies with their portfolios, the jobs and moonlighting market.

Music - inspiration for every business

In relation to one of the leading themes in Igor’s book Dinamične komunikacije (Dynamic Communications), his lecture will explore how in the 1950’s, Rock ‘n’ Roll initiated globalization as we know it today and how music fell into a great crisis with the emergence of internet. Igor will show why music is an ideal product as it doesn’t need warehouses, ferries, containers etc. to make a ...

Golden Drum Competition: Screening of Entries

The innovation GPS

Now! For only 999$ in electronic stores And free for the Golden Drum delegates.

New Business Skills

This workshop is designed to enable all agency employees to understand and involve themselves in the business of new business. The course covers both the skills needed for prospecting for new business opportunities and those needed to run and win pitches. The workshop will help delegates understand the need to develop a clear and differentiated positioning for their agency and give them the sk...

Debate: Measure What Matters: Are current research methods fit for purpose?

In these times of segregation of media channels, changes in media usage behaviour and constant multiple media usage ... media planning is becoming more and more difficult. The dilemmas are: What to measure these days? At this point, most of the research commonly available is quantitative. And that is not enough anymore. Also the existing monitoring is outdated; how to know if prime time really is ...

Golden Drum Competition: Screening of Single Channel Finalists

Golden Drum Single Channel Awards Ceremony

The Golden Drum Single Channel Awards Ceremony is dedicated to winners of Golden Drum Awards and Grand Prix Awards in groups of Single Channel section: Film (television, cinema & online), Press, Outdoor, Radio, Direct communication, Corporate & brand materials, Digital and New or innovative. The Silver Drum Award winners will be announced at the Golden Drum Single Channel Awards Ceremon...

Welcome Party with Magnifico in Concert

Thursday's night will unfold in Balkan Beat rhythms with Magnifico in concert at the Tartini Theatre in Piran. Magnifico is one of the biggest names in Slovenian pop rock music. He has a long music career in Slovenia behind him and now his music is running in 52 countries worldwide. He was nominated for the MTV's regional award Best Adria Act this year. He will thrill the audience with hits ...

Festival of Festivals: Epica Awards

Creative Idea generation & judgment

This workshop looks at techniques for thinking laterally and creatively around a client brief. It challenges everyone to go beyond the obvious and to find ideas that resonate with consumers and ultimately produce more effective and valuable communication. The workshop will help participants to develop their understanding of the core strategic requirements of a brief and develop better idea gene...

Fortune follows Fame

With the increasing plethora of communications channels we are all in danger of losing the plot. We have seen briefs asking for a 'social media campaign', a 'Facebook campaign' or a 'microsite', which  all seem to be jumping on a bandwagon and generating a load of work ending up with not much more than sponsored entertainment. Don't lose sight of the reason why you're doing what you're do...

How to Present Radio So Clients Won't Kill It

Why is it so hard to sell interesting radio to clients? It’s the same all over the world. They’re increasingly adventurous in all the clever new digital stuff, but when it comes to radio it seems really difficult to persuade them to do anything but conventional scripts. This workshop will help.  Tony Hertz will demonstrate a bunch of alternative methods of presenting radio concep...

Golden Drum Competition: Screening of Entries

Where do great ideas come from?

Fernando will introduce the concept of "worldmade". In particular he'll talk about taking inspiration from the world in two ways: from international imagination and from technological innovation. He'll describe how these dimensions are changing the world rapidly and providing creative opportunities. He'll look at examples of great work that have been inspired this way. Fernando hails from Ar...

How could music help brands to achieve their goals?

An inside and selected case studies of successful brand marketing towards a young audience in the age of web 2.0 and guidance how music could help brands to achieve their goals. Music is an extraordinary powerful media and the opportunities for brands to get involved in entertainment are now more than ever before. Music sells stuff – although the involvement of brands in this field might not...

Ideas Worth Marketing and why the ad industry won't be the ad industry you knew

Mind the Gap!

People are emotional individuals and it's them who define brands, not markets or companies. And design is one of the key drivers. Yet we still see a gap between design and communications.

Fad or Fab? Evaluating New Opportunities in Digital Media

Digital marketers want to benefit from new platforms that can extend the reach and impact of their advertising campaigns. Mobile devices, gaming platforms, e-readers, social networks, music downloading applications and many more all provide opportunities for  digital media marketers . But there are many challengers to overcome to ensure that use of the platform helps impact a campaign positiv...

Change is everywhere. Actually everything stays the same.

We hear it every day: the way people use media is changing. Budgets are shifting, a media revolution is unfolding. But amidst all this talk of change, there is one constant: creativity. In fact, in this new world, creativity is more important than ever. Brands need big ideas. In fact, they need far more than that: they need a belief, they need an orientation system. Thanks to all the opportunities...

New Media, New Thinking: How one of Europe's largest media companies is changing its business

In 2020 Media will be predominantly digital. This is the statement hanging on the walls of Sanoma's managers responsible for Russia & CEE. In 2009 Sanoma made almost 90% of its revenues in print, so becoming predominantly digital means quite a transformation for one of Europe's largest media companies. But they are determined to do so. Leading this turnaround is Arno Laeven, Strategy Direc...

Kodak presents: straight 8 at Golden Drum

straight 8 invite anyone anywhere to make a short film on one cartridge of Kodak super 8 film, without any editing or post.  Every year over 100 filmmakers, from novices to professionals take part. The first time successful entrants see their film is at one of straight 8's worldwide premieres, like at Cannes film festival and Cannes advertising festival where they showcase the very be...

Who cares what young people think?

When we were preparing for the Inaugural Summit of One Young World in February 2010  many government leaders and business leaders paid us 'lip service' saying 'Yes young people are important. Yes we are keen to hear the views of young people.' But we knew we were often speaking to people whose very actions and practices showed, as with most incumbent leaders, that they were not acting as if...

Golden Drum Competition: Screening of Multi Channel Finalists

National Parties Night

Restaurant Taverna: FULL HD – HUNGARIAN DEFINITION The biggest definition party in 2D The Art &Copy Team is going to present the biggest definition in Portoroz on 7th October party to the world. The surrounding country’s creatives are invited to a widescreen entertainment. Besides tech, house, electro music, the team would like pimp the party up with 2D glasses and different visual ef...

Golden Drum Competition: Screening of Entries

Festival of Festivals: ADC*E 2011 – Screening of Winners

McCann Worldgroup Panel: 125 Years of New Thinking

Francesco Cibò, Creative Excellence Manager Coca-Cola Central&Southern Europe will talk about how Coke -celebrating this year its 125th birthday - managed to constantly reinvent itself… Francesco  will not reveal the secret recipe but for sure he will be challenging and inspiring for the entire creative community. Open discussion will follow on the fact that technology innovations...

Festival of Festivals: ICAC The Cup 2010 – Screening of Winners

10 Ways for One million returns

There is no participation without an act.  The first record breaking act that changed the way people think, feel and behave was The Bible and billions followed. The second act was The Coran and more billions followed. The third act was writing the Facebook software and more billions will follow as-well. Discover how to engage and gain participation through 10 acts. The race to records...

Golden Drum Competition: Screening of Multi Channel Finalists

Tomorrow’s creatives - what inspires and motivates them?

Finding talent is key to having a successful agency. Berghs School of Communication-awarded school of the year two years in row at Cannes Lions – gives you a sneak peak at the creative's of tomorrow. How is the creative of tomorrow different from the ones that rule the industry today? What inspires them, what motivates them? What are their visions on life and advertising? Where do they want ...

The Gunn Report

An Instant World of Difference! What happens when global brands collide with regional culture.

Thanks to Internet, it has never been easier to be an instant global brand. Or is it? Thanks to Internet, consumers from different markets are more identical than ever before. Or are they? Thanks to Internet, a single brand impression is enough for the world. Really? Founder of the cross-cultural specialist Textappeal, Elliot Polak shares global examples of positive and negative cultur...

Scienosophy of Innovativity

In times of uncertainty and turbulent change, it is hard to perceive prosperity and growth without creativity and innovation. Seeking the way out from crisis as well as orientation towards sustainability are complex challenges, which demands great capacities for learning and imagination. Add motivation to them and you will be prepared to ride big waves instead of going under the water. Through...

Three things to keep you up at night: How policy makers put marketing budgets at risk…and what you should do about it

Is digital advertising threatening our privacy? Is food advertising making our kids fat? Do alcohol ads turn teenagers into binge-drinkers?   Consumers and the press are asking uncomfortable questions about our business, and policy makers across Europe are ringing the alarm bells. Advertisers, agencies and media ignore this at their peril: consumer trust is in short supply, the threat of n...

Closing debate: Meet the Golden Drum Jury Presidents

We're all aware that the world of advertising has been changing at an unprecedented rate. The rules of today make tomorrow's obstacles; today's solutions might be tomorrow's mistakes. The boundaries between those expressing the message and those receiving it are rapidly disappearing, and the line separating the real and virtual worlds is as translucent and porous as never before. In this day an...

Golden Drum Multi Channel Awards Ceremony and Festival Closing Gala

The Golden Drum Multi Channel Awards Ceremony and Festival Closing Gala will honour the winners of Golden Drum Awards and Grand Prix Awards in groups of Multi Channel section: Integrated communication campaigns, Direct campaigns, Digital campaigns, Events, Public relations and Innovative campaigns. The same night the winners of the Golden Rose and the Golden Net, the Brand Grand Prix, the Virtuoso...

Golden Gala Party

Straight after Golden Drum Multi Channel Awards Ceremony and Festival Closing Gala in Grand Hotel Bernardin, 11th floor will start with impressive performance / concert   Jimmy Barka Experience with Marjan Stanič on drums and DJs Bakto & Borka on turntables.   Jimmy Barka Experience (JBE, Ljubljana, Slovenia) is a new project by three veterans of the Slovenian music scene, born&...