KODAK HALL

Presentation: ADFEST 2010 winners in The CUP selection

Creative Academy: Nancy Hill, President-Chief Executive Officer, American Advertising Agencies Association:"This is probably one of the most exciting times to be part of the advertising industry. After a period of economic hardship and retrenchment, we are in a Renaissance spurred by technology. During these transformational times we all have integral parts to play.Our new world inspires us to work synergistically, recognizing that diversity of thought and experience is key to the process.”

Creative Academy: John Dooner, Chairman McCann Worldgroup:
“With all the change in our world, one thing remains constant: the power of great ideas.”

Creative Academy: Giorgio Brenna, Chairman and CEO, Continental Western Europe, Leo Burnett:
Liquid reconstruction
Content:
1. The next business model in the Marketing/Communication field.
2. Problems or opportunities?
3. Thoughts about the future communication agency organization model.

MM Creative Academy: Professor Cesar Montes, G2i Spain
Our industry today is in transformation and will never return to its previous model.
As a Blue Chip company MD told me recently, "I can't predict the future, but I can read the past and drive the present. Now I know it’s time for a new model. A model that not only addresses the kind of relationship we will have in the future, but also the skills I need from you. It's time to show results and pay for them."
So what is the solution? Better creativity? Smarter strategy? Constant innovation?
Yes and no…
The key ingredients for the recipe for future success lie in a blend of data, creativity and technology.
This is the blend that will shape the future of marketing communications.
In this session Professor Cesar Montes will explore how mastering the balance between these elements will mean the difference between success and failure for agencies of the future.

Creative Academy: Akira Kagami, Executive Advisor and Global Executive Creative
Advisor, Dentsu Inc., Japan:
“There’s big change in our industry & there’s new idea for living through this change.”

Golden Drum Open Awards Ceremony for groups Interactive, Media, Advertising Campaigns, Design & Art Direction, PR, Best PR agency and Portorož Piran Poster competition

EMERALD HALL

Competition: TV Judging live presentations for audience and jury - part 1 and part 2

MM Creative Academy: Christian Kurz, Insight Director of Emerging Markets, Discovery Networks, EMEA:
Species – A user's guide to young men 
Discovery Networks has completed a study of more than 30,000 men in 21 countries and consulted some of the world’s leading experts in male behaviour. This groundbreaking research has revealed how 21st century pressures have caused men to enter a new stage in their evolution. Their lives are now more complex than ever before, and as result men are under increased pressure to deal with their changing role

Young Kodak Film directors competition

MEDITERANEO HALL

Competition: Interactive finalists' presentations for audience and jury

PR LAB: Pawel Nizinski, Managing Partner, GoodBrand & Co., publisher of CR Navigator, Poland:
Social Energy Brand People
"We are not normal brand people - we are social energy brand people! 
New consumer trends (enoughism, eco glamour etc. ) are to be considered when we want to work for modern brands, the social energy brands.
Ethical consumerism is gradually changing our perspective on building modern brands. we can observe on 8 European markets how the consumer's expectations are changing. 
Do we respond in a relevant way in PR and advertising?"

PR LAB: Innovative Marketing for Green Tourism
Workshop is organized by Slovenian Tourist Board, Bank of Tourism Potentials in Slovenia and University of Primorska - Faculty for Tourism Studies and Faculty of Management.  Challenges have been given by innovative tourism companies looking  for next business break-through inspired by your solutions. Winning projects will be awarded  and presented on Golden Drum Lab.

OTHER LOCATIONS

13.00 – 14.00, Sunset Restaurant:
Culinary idea of the day
At the same table with …

MM LAB: Kodak - workshop with Randy Tack, American director of photography dedicated to the creative community
(click here to download Kodak lab submission form)

MM LAB: Discovery at Theatre Tartini in Piran
Discovery Networks Europe has chosen the Golden Drum advertising festival to celebrate the launch of advertising sales on its flagship channels Discovery Channel and Animal Planet, plus announce the launch of a brand new entertainment channel for women; TLC.  Discovery Networks will be holding an invitation only event on October 7th at 6pm at the Tartini Theatre in Piran, this event will showcase the networks wide variety and strength of content plus serve as an opportunity to bring the brands to life through an interactive and exciting event.

National parties: in Piran