Schedule overview
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Add to my schedule Monday 05.10.09 14:30 - 16:15
Location: Emerald Hall
Mike Haas (The BCI Group): “ … why the ipod nano now has an FM radio in it …”
Why radio remains a great communication platform for the future! Behind-the-scene looks at 2 brands that know what that means … Croatia´s Antena Zagreb and Slovenia´s Radio Ena station groups continue to set the standards for brands with keep-the-audience-bonding-power. Their pain is your gain!
Rupert Slade (PHD International): “Media is about ideas, not numbers”
We’ll challenge the way media hides behind media metrics and cost, when best communication comes form great ideas. Media people in the future need to be more like artists and less like accountants"
Anna Lubowska (Mediaedge:cia): “Media landscape after crisis”
How media landscape have changed due to both: economy crisis and digital revolution.
How "day after" will look like, with special consideration to CEE in comparing to other European countries.
Add to my schedule Monday 05.10.09 14:30 - 16:15
Media Meeting: Three perspectives on present media situation
Location: Emerald Hall
Mike Haas (The BCI Group): “ … why the ipod nano now has an FM radio in it …”Why radio remains a great communication platform for the future! Behind-the-scene looks at 2 brands that know what that means … Croatia´s Antena Zagreb and Slovenia´s Radio Ena station groups continue to set the standards for brands with keep-the-audience-bonding-power. Their pain is your gain!
Rupert Slade (PHD International): “Media is about ideas, not numbers”
We’ll challenge the way media hides behind media metrics and cost, when best communication comes form great ideas. Media people in the future need to be more like artists and less like accountants"
Anna Lubowska (Mediaedge:cia): “Media landscape after crisis”
How media landscape have changed due to both: economy crisis and digital revolution.
How "day after" will look like, with special consideration to CEE in comparing to other European countries.