| Category 01: | Food (all foods, including pet food) |
| Category 02: | Non-alcoholic drinks (fruit juice, soft drinks, tea, milk, coffee, alcohol-free beer etc.) |
| Category 03: | Alcoholic drinks (beer, wine, champagne, whisky, gin, liqueurs, cider, etc.) |
| Category 04: | Household maintenance (detergents, cleaning products, paints and adhesives, as well as services) |
| Category 05: | Home furnishings & appliances (furniture, carpets, fabrics, kitchen utensils, etc.) |
| Category 06: | Audio-visual & electronic equipment (Hi-Fi, TVs, cameras, personal computers, etc.) |
| Category 07: | Health & beauty (pharmacy, OTC, toiletries, beauty products and services) |
| Category 08: | Fashion (clothing, footwear incl. sport shoes, gloves, socks, luggage, hand bags and also hairdressers, watches, jewellery, perfume, writing instruments, sunglasses, leather goods) |
| Category 9: | Automotive (cars and other vehicles, auto products and services) |
| Category 10: | Transport, travel & tourism (taxi, railways, airlines, car rentals, driving schools, tourist agencies, hotels, resorts, etc.) |
| Category 11: | Leisure, entertainment, culture & education (festivals, cinema, concerts, museums, schools, lottery, toys, sports equipment, etc.) |
| Category 12: | Retail & public services (retail stores, chains, supermarkets, restaurants, pubs, food delivery, public utilities providing water, gas, electricity and other services) |
| Category 13: | Communication products & services (mobile operators, telecommunications, postal and courier services, Internet providers, yellow pages, mobile phones, etc.) |
| Category 14: | Media (publications, TV stations, radio stations, media time and space) |
| Category 15: | Financial & business services (financial & consultancy services, banking, credit cards, insurance, investments, stock exchange, etc.) |
| Category 16: | Corporate advertising (advertising building a corporate image) |
| Category 17: | Self promotion (for advertising agencies only) |
| Category 18: | Social & charity (public interest and awareness, environmental awareness, road safety, etc.) |
| *Category 19: | TV & Film PROMO created with original materials |
| *Category 20: | TV & Film PROMO created with acquired materials |
| *Category 21: | Internet films |
| Category 22: | Editorial (books, corporate and brand publishing, calendars, annual reports, etc.) |
| Category 23: | Corporate and brand identity |
| Category 24: | Packaging design |
| Category 25: | Illustrations and photo |
| Category 26: | Ambient design (ambient media - outdoor installations) |
| Category 27: | Direct marketing - flat mailing |
| Category 28: | Direct marketing - dimensional mailing |
| Category 29: | Miscellaneous print and 3 D materials |
| Category 30: | Websites & microsites (websites created for a company, brand or product, including microsites and promotional sites) |
| Category 31: | Banners & other display ads (all types of banners, including rich media ads. Please show your banner in the context of the website where it was originally displayed) |
| Category 32: | Interactive advertising campaigns (campaign should include at least 2 different online advertising instruments: for example, a banner, an online game, a weblog, a microsite) |
| Category 33: | Social networking and community sites; creative solutions for advergames, virals and branded content |
| Category 34: | Other interactive ads and digital solutions (interactive ads for mobile and smart phones; interactive tools such as widgets and offline interactive installations; branded content; innovative advertising solutions that cannot be entered in other Interactive categories) |
| Category 35: | Mobile advertising (ads and campaigns that use mobile technology, including SMS, Bluetooth, MMS, mobile applications and downloadable tools for iPhone and other smart phones) |
| Category 36: | Gamevertising (online games, mobile games and video games created to advertise a product or service brand, ads inside games) |
| Category 37: | Television, radio & cinema |
| Category 38: | Print media |
| Category 39: | Outdoor, buildings, objects & facilities |
| Category 40: | Sponsorship & events |
| Category 41: | Mixed and interactive media |
| Category 42: | New media |
| Category 43: | Internal communication |
| Category 44: | Corporate branding |
| Category 45: | Marketing PR for products (consumer goods: automotive, foods and beverage, fashion and beauty, household products, etc.) |
| Category 46: | Marketing PR for services (Healthcare Services; Transport, Media, Arts and Entertainment; Travel, Tourism & Leisure; Best use of Sponsorship; Retail and e-commerce incl. Restaurants) |
| Category 47: | Change & Crisis communication |
| Category 48: | Public engagement & participation |
| Category 49: | (Corporate) social responsibility |
| Category 50: | On-line and off-line media relations |
| Category 51: | Financial communication |
| Category 52: | Government relations and public affairs |
| Category 53: | International (including regional) communication |
| Category 54: | Integrated & holistic communication |
| Category 55: | Unconventional communication (buzz, guerrilla, viral…) |
| Category 56: | PR events |
| Category 57: | Corporate PR |
| Category 58: | Business to business PR |
| Category 59: | PR agency initiative |
| Category 60: | Digital PR |
| Category 61: | Publishing PR |
