Name: Dejan Verčič
Title: PhD, partner at Pristop agency and Associate Professor of Public Relations at the University of Ljubljana

Dejan holds a Ph.D. from the London School of Economics. In 2001 he has been presented with the Alan Campbell-Johnson Medal for special achievements in the field of international public relations by the Institute of Public Relations (UK).

Since 1994 he annually organises the Lake Bled International Public Relations Research Symposia. His most recent publications are books Public Relations Metrics (2008) and The Global Handbook of Public Relations (expanded ed. 2009).

Among Dejan's clients are governments, domestic and international corporations, and associations.

Alongside his business activities he is a full time associate professor at the University of Ljubljana.