Name: Dr. Giovanni Lunghi
Title: University of Udine, EFCCE, Italy

Giovanni started to work in advertising as a copywriter.

He currently acts as a creative and strategic advisor for small and medium sized adverising agencies, writes for Pubblicità Italia and is a Board Member of the European Foundation for Commercial Communications Education.

As an adjunct professor he lectures at the University of Udine, where he is also Project Director of ADLAB@GO, an Advertising Research and Practice Laboratory. He has held seminars and lectured across several Central and Eastern European countries, Russia and China.