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Toblerone

Year/ID: 2005 / W00058
Group: Advertising campaigns
Subgroup: Advertising campaigns

Registrant: OGILVY & MATHER GMBHCountry: AUSTRIABrand name: TobleroneAdvertiser: Kraft Foods AustriaAdvertising agency: Ogilvy, ViennaDirector: Mr. JCreative director: Alexander Zelmanovics, Dieter PivrnecArt Director: Hannes BoekerCopywriter: Werner BuehringerPhotography/Ilustrations: Staudinger & FrankeDesigner: Justin NickerlAccount manager: Christian Rausch, Tanja TrautenbergerOthers: Contain Ad, citybike vienna, Kawasaki Austria, ...Brand manager: Ingeborg Gasser-Kriss
Campaign summary: Obviously, it is a fairly good idea to produce chocolate in a triangular shape. It made Toblerone a world-famous brand. Hence, the form of the triangle is the focus of our campaign, in which we ask a simple question: what would the world look like if the