Winners 2009
Thermo Mug
Year/ID: 2009 / E30007Group: E - Design & Art Direction
Subgroup: Direct marketing - dimensional mailing
Award: Silver Drum
Registrant: NEXT ADVERTISING SRLCountry: ROMANIAAdvertiser: GreenpeaceAdvertising agency: NEXT AdvertisingProduction house: 4 ColoursCreative director: Liviu DavidArt Director: Adrian RosuCopywriter: Ciprian Banica
Short description: When hot liquid is added, the white bear on the mug seems to disappear and the message shows up clearly: "Global warming kills". The mugs were given away as Christmas gifts and promotional items. They've also been sold on the website.
Short description: When hot liquid is added, the white bear on the mug seems to disappear and the message shows up clearly: "Global warming kills". The mugs were given away as Christmas gifts and promotional items. They've also been sold on the website.
