____deleted____Winners 2010

Volvo DRIVe Around The World

Year/ID: 2010 / F33005
Group: F Interactive
Subgroup: Social networking and community sites, creative solutions for advergames, virals and branded content

Award: Golden Drum

URL: http://www.prize-entry.com/driveATW_general/websites/

Product and services category: Cars, other vehicles and accessoriesRegistrant: EURO RSCG 4DCountry: NETHERLANDSBrand name: VolvoAdvertiser: Volvo Cars CorporationAdvertising agency, city: Euro RSCG 4D AmsterdamArt director: Feike KloostraCreative director: Bram de RooijDesigner: Robin Westerhoff, Antonio Costa, Chris Pacetti
Creative idea explanation: Volvo's DRIVe Around The World game challenged people to find out how well connected they really are. Could they virtually drive around the world using only their network of Facebook friends? All players had to do was virtually drive their C30 DRIVe to a friend who lives as close to 1,333km away as possible, that's the distance the thrifty car makes on just one tank of fuel. Then, the car is passed on from friend to friend, moving from country to country, until it makes its way around the world. And, in the true spirit of adventure, we gave people only 80 days to try.
Headline (eng.): How well conected are you?
Other credits: Copy Writer: Darren Reynoldson, Agency Producer: Nicole Siers, Account Director: Jeff Dunlap, Project Manager: Katrin Buckert, Production Company: LBi Gothenburg.

Client Contact: Lukas Dohle and Frank Schultz.