Winners 2011

Colon 101

Year/ID: 2011 / A03001G11
Group: ‚ÄčA Film
Subgroup: A03 Household maintenance
Award: Golden Drum
Product and services category: Laundry detergentRegistrant: EURO RSCG ISRAELCountry: ISRAELBrand name: Colon 101Advertiser: Reckitt BenckiserAdvertising agency, city: Euro Israel RCSGArt director: Ben SeverCopywriter: Ilan Nachmias/Yiftach ChozevCreative director: Ben SeverProject manager: Dana CaroMusic: sound: soundhouseDirector: Adam SandersonProduction company: Shosi & Udi
Other credits: Account director: Einat Danon/ Account executive: Yael Eichnowald Planner: Dr. Uri Oren, Pnina Wiesman

Creative idea explanation: Colon 101 is advertising the fact that 101 different types of stains can be treated using this cleaning agent. You ask how on earth there could be that many types os stains? Well see for yourself...