ICAC, The Intercontinental Advertising Cup was established in 2007 by organizers of the world’s three biggest regional advertising festivals: Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.
All Golden Drum finalists* have exclusive right to participate in the Intercontinental Advertising Cup Selection.
* Gold winners are included automatically, other finalists upon paying a service fee.
Intercontinental advertising cup (ICAC or The CUP) is a global creative tour-de-force that is filtered no less than five times by the world's most respected juries.
Only ads that were entered in one of the four participating continental advertising shows are eligible to compete in the Intercontinental advertising selection. This is the first filter.
Only finalists of Asia Pacific's ADFEST, Ibero-American FIAP, Art Directors' Club of Europe ADC*E and New European Golden Drum make the intercontinental creative selection. Gold awards winners enter the competition automatically and free of charge, while all other finalists need only to pay a small service fee. ICAC is a non-profit organization. Second filter.
Members of all four continental juries select 5 nominees in 38 categories, thus making a super-selection of 190 most creative ideas from four continents. Third filter.
In the next stage the jury chooses categories' champions, which are the 38 CUP winners. Fourth filter.
Finally after a long and particular process, the jury decides the winners' winner; the most creative work of the four continental festivals and their selections; the recipient of THE GRAND CUP.
To take part in the Golden Drum competition is a privilege that opens the exclusive gateway to the intercontinental selection, already awarded with the INTERCONTINENTAL CREATIVE SELECTION prize.