Sponsorship
Golden Drum promotional partnership 2009
Different from classic sponsor’s practice which is mostly donations oriented forms we want to offer partnership cooperation with Golden Drum, focused to the best use of Golden Drum brand promoting partner’s agility.Golden Drum as marketing product is combined from 5 P basic parts:
- PROGRAM,
- PROMOTION & PRESS
- PRESS WALL
- PLACE
- PERSONAL PARTICIPATION
The general idea of PP (Promotional Partnership) is to be an active part of Golden Drum product and its image:
- Program - sponsoring competition’s group TV, Press, Posters, Radio, Interactive, Media, Campaign, D&AD, PR - from Call for entries, program,n presentations and judging to awards ceremonies.
- Promotion - Press - using GD promotional publications as strong targeting media with autonomous advertisements.
- Press Wall - sponsors logo wall presents sponsor’s logos in GD publications, in festival’s grand hall, in all auditoriums, at the award’s stage and on the GD web site. Partners can use many of 40 places according to participation fee.
- Place - with separate stand in the middle/center of festival’s happening at GD PRO-EXPO free for biro, office or promotional point.
- Personal participation at Festival - The Idea is that every Promotional Partner use 3 or more GD product elements according to their interest:
| sponsor of competition group |
| 1 advertisement in circulation of GD publications 1/1 |
| 1 advertisement in festival circ.of GD publication 1/1 |
| standard stand in PROEXPO |
| 1 logo on sponsor’s Press wall (max. 4 logos from one sponsor) |
| full personal registration Monday to Friday |
| first or last 3 days personal registration |
| last day/ Friday personal participation |
Others promotional or business activities can be additional to this basic offer.
Golden Drum will offer a few promotional partnership packages but it will be also possible to create individual structure.
For the golden partnership it is needed at least 15.000 EUR, for silver partnership 10.000 EUR and for bronze partnership minimum 6.000 EUR.
