Hall of Fame
Golden Drum New Europe Hall of Fame
A wall is just a wall. But whoever’s name is inscribed on it, briefly brushes against immortality. Then a wall becomes The Wall.
If Golden Drum had but one passionate and faithful friend his name is Ulrich. When he first came to Portorož and Golden Drum in the beginning of the third millennium, he felt in love with Festival as well as its idea and mission. And as he is very amiable and open-minded man, he found here many true friends. He was the brilliant ambassador of Golden Drum long before he became the official one. Ulrich was three times member of the Golden Drum jury.
Thanks to him and to his personal engagement, Golden Drum had some world class speakers and friends. And needless to say, he was the ardent and master speaker for many times sharing his professional experience. Ulrich is also a true ambassador of agency’s core theory on Distruption. We all know and appreciate his passion for being great disruptor, passion for brands and success in the future.
On behalf of the Golden Drum Festival we wholeheartedly thank Ulrich for his valuable, professional contribution to the creative industry of New Europe.
Vice-President Business Development, TBWA\Europe
Ulrich Proeschel is responsible for driving growth for TBWA and its clients by connecting talent, clients and prospects to create greater value. Based out of Berlin and Paris, he has recently worked with brands such as Heineken, KAYAK, McDonald’s and Deutsche Telekom. He joined TBWA in 2002.
Proeschel began his career with Mercedes-Benz. Next he joined Huth + Wenzel, working for clients such as Mercedes-Benz and Dresdner Bank. Prior to joining TBWA he worked as Director of Marketing and Communications for Razorfish, Germany.
During his time at TBWA he has become an ambassador for the agency’s core theory of Disruption. He comments: “Disruption turns the ‘we are hoping for growth’ attitude into an active ‘we create business’ process. It is a simple, intuitive idea that has delivered proven success over many years. I’m confident that the brands practising Disruption today are those that will be the most sustainable in the future.”