Groups & Categories

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Groups

Single channel

A. Film (television, cinema & online)
B. Press
C. Outdoor
D. Radio
E. Direct communication
F. Design of Brand & Corporate Identity
G. Digital
H. Mobile
N. New or innovative

Multi channel

Q. Integrated communication campaigns
R. Direct campaigns
S. Digital campaigns including mobile campaigns
T. Branded content
U. Events
V. Public relations
W. Media
X.  Innovative campaigns

Categories

A.    Film (television, cinema & online) 
Group FILM includes television and cinema advertising as well as films which are aired online.
1.    Food (all foods, including pet food)
2.    Drinks (alcoholic and non-alcoholic drinks)
3.    Household maintenance (detergents, cleaning products, paints and adhesives, as well as services)
4.    Furnishings & electronic equipment (home & office furniture, carpets, fabrics, kitchen utensils, Hi-Fi, TVs, cameras, personal computers, etc.)
5.    Health, beauty & fashion (pharmacy, OTC, toiletries, beauty products and services, clothing, footwear incl. sport shoes, gloves, socks, luggage, hand bags and also hairdressers, watches, jewellery, perfume, writing instruments, sunglasses, leather goods)
6.    Automotive (cars and other vehicles, auto products and services)
7.    Transport, travel & tourism (taxi, railways, airlines, car rentals, driving schools, tourist agencies, hotels, resorts, etc.)
8.    Leisure, entertainment, culture & education (festivals, cinema, concerts, museums, schools, lottery, toys, sports equipment, etc.)
9.    Retail & public services (retail stores, chains, supermarkets, restaurants, pubs, food delivery, public utilities providing water, gas, electricity and other services, etc.)
10.    Communication products & services (mobile operators, telecommunications, postal and courier services, Internet providers, yellow pages, mobile phones, etc.)
11.    Media (publications, TV stations, radio stations, media time and space)
12.    Financial & business services (financial & consultancy services, banking, credit cards, insurance, investments, stock exchange, etc.)
13.    Corporate advertising (advertising building a corporate image; including self promotion)
14.    Social & charity - (social awareness, humanitarian, road safety etc., for public and non-profit institutions) eligible for the Good Cause Grand Prix
15.    Social commercial advertising - (socially responsible promotion of products, services and brands) eligible for the Grand Prix
16.    TV & Film Promo
17.    Online films (films aired online to reach the primary audience, not campaign presentation films)
18.    Mobile films

B.    Press
Group PRESS includes advertisements intended for published printed media (newspaper, magazine, etc.)
19.    Food
20.    Drinks
21.    Household maintenance
22.    Furnishings & electronic equipment
23.    Health, beauty & fashion
24.    Automotive
25.    Transport, travel & tourism
26.    Leisure, entertainment, culture & education
27.    Retail & public services
28.    Communication products & services
29.    Media
30.    Financial & business services
31.    Corporate advertising
32.    Social & charity - (social awareness, humanitarian, road safety etc., for public and non-profit institutions) eligible for the Good Cause Grand Prix
33.    Social commercial advertising - (socially responsible promotion of products, services and brands) eligible for the Grand Prix

C.    Outdoor
Group OUTDOOR includes billboards and posters as well as out-of-home ambient executions that provide a similar experience.
34.    Food
35.    Drinks
36.    Household maintenance
37.    Furnishings & electronic equipment
38.    Health, beauty & fashion
39.    Automotive
40.    Transport, travel & tourism
41.    Leisure, entertainment, culture & education
42.    Retail & public services
43.    Communication products & services
44.    Media
45.    Financial & business services
46.    Corporate advertising
47.    Social & charity - (social awareness, humanitarian, road safety etc., for public and non-profit institutions) eligible for the Good Cause Grand Prix
48.    Social commercial advertising - (socially responsible promotion of products, services and brands) eligible for the Grand Prix

D.    Radio
Group RADIO includes traditional advertising on radio stations and paid-for online radio channels.
49.    Food
50.    Drinks
51.    Household maintenance
52.    Furnishings & electronic equipment
53.    Health, beauty & fashion
54.    Automotive
55.    Transport, travel & tourism
56.    Leisure, entertainment, culture & education
57.    Retail & public services
58.    Communication products & services
59.    Media
60.    Financial & business services
61.    Corporate advertising
62.    Social & charity - (social awareness, humanitarian, road safety etc., for public and non-profit institutions) eligible for the Good Cause Grand Prix
63.    Social commercial advertising - (socially responsible promotion of products, services and brands) eligible for the Grand Prix

E.    Direct communication
Group DIRECT COMMUNICATION includes publications (catalogues, brochures, leaflets etc.), flat direct mail and small print materials, multidimensional direct mail and small print materials (including promotional gifts), and point of sale communication (wobblers, coasters, hangers, shelf decoration, in-store communication, etc.) Social awareness, humanitarian, road safety and other public and non-profit communication is eligible for the Good Cause Grand Prix. Socially responsible promotion of products, services and brands is eligible for the Grand Prix.
64.    Publications (catalogues, brochures, leaflets etc.)
65.    Flat direct mail and small print materials
66.    Multidimensional direct mail and small printed materials (including promotional gifts)
67.    Point of sale communication (wobblers, coasters, hangers, shelf decoration, in-store communication etc.)

F.    Design of Brand & Corporate Identity 
Group DESIGN OF BRAND & CORPORATE IDENTITY includes visual identities (brand and corporate logotypes, branding and visual identity systems with at least three elements), annual reports, calendars and business gifts (for promotional gifts refer to category E66). Packaging design – custom made as well as packaging design for mass produced goods and services may enter the competition. Social awareness, humanitarian, road safety and other public and non-profit communication is eligible for the Good Cause Grand Prix. Socially responsible promotion of products, services and brands is eligible for the Grand Prix.
68.    Visual identities (brand and corporate logotypes, branding and visual identity systems with at least three elements)
69.    Annual reports
70.    Calendars
71.    Business gifts (for Promotional gifts refer to category E66)
72.    Packaging design – custom made
73.    Packaging design for mass produced goods and services

G.    Digital
Group DIGITAL includes all sorts of online communications (websites, microsites, banners and such), interactive tools and other digital solutions. The essential dimension of works competing in this group is interactivity: changing according to the public's reactions. Online communications that do not require or rely on interactivity (such as online and mobile films) compete in group A. Works registered in the category "Social network & community" will also be judged from the perspective of their success in creating consumer engagement. Social awareness, humanitarian, road safety and other public and non-profit communication is eligible for the Good Cause Grand Prix. Socially responsible promotion of products, services and brands is eligible for the Grand Prix.
74.    Websites & micro sites (websites created for a company, brand, product, service, event or person, including microsites and landing pages)
75.    Social network & community (creative solutions for social networking and community sites)
76.    Banners and off site advertising (standard and rich media banners, widgets, tickers, etc.)
77.    Games (promotional games & gamevertising, not ads for games)
78.    Interactive tools and other digital solutions (screensavers, desktop widgets and tickers, e-mails, e-cards, SMS, MMS, etc.)

H.    Mobile
Group MOBILE includes entries running on mobile devices such as mobile websites or apps, and entries that are activated by a mobile device. This group is intended primarily for works that address the audience when they are on-the-go or focused & intimate. As opposed to group D which also features digital works, the works in the Mobile group will be judged by their performance on smaller screens, while their audience is moving, or in situations where they are performing one-handed use. This group features works that often act as a second screen, complementing communications that run on another channel. The entries will be judged as one section, no categories.

Social awareness, humanitarian, road safety and other public and non-profit communication is eligible for the Good Cause Grand Prix. Socially responsible promotion of products, services and brands is eligible for the Grand Prix.

N. New or innovative
The NEW OR INNOVATIVE group welcomes:
-    new, unique or creative uses of media,
-    innovative communication forms or new media/platforms,
-    any breakthrough work that reaches beyond other groups and categories.
The entries will be judged as one section, no categories.

Social awareness, humanitarian, road safety and other public and non-profit communication is eligible for the Good Cause Grand Prix. Socially responsible promotion of products, services and brands is eligible for the Grand Prix.

Q.   Integrated communication campaigns
Group INTEGRATED COMMUNICATION CAMPAIGNS includes campaigns that integrate several media or communications channels to achieve their impact, with the channels being offline or online, mass or direct. Group Q is intended for the registration of the most complex and comprehensive communication campaigns with the broadest range of means and venues of reaching the audience. The group does not have individual categories. The only exception are socially responsible campaigns (social awareness, humanitarian, road safety etc., the clients of which are state institutions, or associations and organizations from the aforementioned fields), which compete for the Good Cause Grand Prix. Campaigns that are built on socially responsible themes but whose goal is to promote commercial products, services or brands may compete for the Grand Prix in group Q.

R.   Direct campaigns
Group DIRECT CAMPAIGNS includes campaigns with two or more communication channels or media, which can be offline or online. Group R is intended for the registration of campaigns whose essential or primary element is to directly address the consumer, or to prompt a response, action or activity from the audience. The group does not have individual categories. The only exception are socially responsible campaigns (social awareness, humanitarian, road safety etc., the clients of which are state institutions, or associations and organizations from the aforementioned fields), which compete for the Good Cause Grand Prix. Campaigns that are built on socially responsible themes but whose goal is to promote commercial products, services or brands may compete for the Grand Prix in group R.

S.   Digital campaigns including mobile campaigns
Group DIGITAL CAMPAIGNS INCLUDING MOBILE CAMPAIGNS showcases campaigns with two or more communication channels or media. Group S is intended for the registration of campaigns whose online (web or mobile) dimension is essential for the achievement of their impact, while other media and channels are used to support online communication. The group does not have individual categories. The only exception are socially responsible campaigns (social awareness, humanitarian, road safety etc., the clients of which are state institutions, or associations and organizations from the aforementioned fields), which compete for the Good Cause Grand Prix. Campaigns that are built on socially responsible themes but whose goal is to promote commercial products, services or brands may compete for the Grand Prix in group S.

T.    Branded content
Group BRANDED CONTENT includes campaigns or communication impulses that make use of existing brand content for the promotion of products, services or brands, or create a new image for these. Group T is intended for the registration of works whose impact on the audience is built by creating or relating to content that is primarily entertaining, informative, educational etc., and not strictly appearing as advertising or promotion. The group has the following categories:
79.    Films & TV shows (shows, movies, movies incl. internet releases, series, documentaries...)
80.    Online & mobile (websites, apps, social media, user-generated content platforms)
81.    Live experience (installations, events, music)
82.    Native advertising, brand integration, sponsorships & co-promotions
83.    Games (PC, console, online games, mobile apps / incl. competitions, sweepstakes, online challenges, quizzes...)

Socially responsible communications (social awareness, humanitarian, road safety etc., the clients of which are state institutions, or associations and organizations from the aforementioned fields) can compete for the Good Cause Grand Prix. Campaigns that are built on socially responsible themes but whose goal is to promote commercial products, services or brands may compete for the Grand Prix in group T.

U.   Events
Group EVENTS includes communications campaigns and advertising impulses in the form of hands-on product testing or live events connected to the product, service, brand, company or organization. Such events are normally limited in time and location. Events can be corporate or promotional, what matters most is that they provide a direct experience of activities the audience is physically engaged in. The group has the following categories:
84.    Corporate events
85.    Brand/Product/Service promotion events
86.    Social and charity events

Socially responsible communications (social awareness, humanitarian, road safety etc., the clients of which are state institutions, or associations and organizations from the aforementioned fields) can compete for the Good Cause Grand Prix. Events that are built on socially responsible themes but whose goal is to promote commercial products, services or brands may compete for the Grand Prix in group U.

V.   Public relations
Group PUBLIC RELATIONS includes communication campaigns and advertising impulses whose primary goal is to build up the visibility, reputation, customer loyalty or good name of products, services, brands, companies and organizations, and which use PR tools for this purpose in effective and creative ways. Group V is intended for the registration of works that invoke a strong response from the relevant publics, resulting in attention and positive opinion.
The group has the following categories:
87.    Internal communication (business to employee communication)
88.    Corporate PR (communication which builds the image of corporate brand, organization or corporation)
89.    Marketing PR (consumer goods: automotive, foods and beverage, fashion and beauty, household products etc. and services: healthcare services, transport, media, arts and entertainment, travel, tourism & leisure, retail, financial etc.)
90.    Sponsorship
91.    Change & crisis communication (communication which handles the consequences of a crisis or a change)
92.    Public engagement & participation (including government and political PR communication)
93.    Social responsibility - eligible for the Good Cause Grand Prix
94.    Social commercial communication - eligible for the Grand Prix
95.    Unconventional communication (buzz, guerrilla…)

W.    Media
Group MEDIA includes communication campaigns or works that creatively employ the advantages and characteristics of existing media to create a strong impact on the audience, or come up with entirely new media in unexpected ways. Group W is intended for the registration of works that make use of media strategies, individual media, media platforms or the complete range of media in innovative or highly efficient ways, or which discover new, unexplored media venues to communicate their message to the audience.
The group has the following categories:
96.    Best media strategy
97.    Best use of the medium
98.    Best use of media platform (social media, crowdfunding, blogs, boards, photo & video sharing, etc.)
99.    Best use of integrated media

Socially responsible communications (social awareness, humanitarian, road safety etc., the clients of which are state institutions, or associations and organizations from the aforementioned fields), can compete for the Good Cause Grand Prix. Events that are built on socially responsible themes but whose goal is to promote commercial products, services or brands may compete for the Grand Prix in group W.

X.    Innovative campaigns
Group INNOVATIVE CAMPAIGNS includes communication campaigns and ideas that push boundaries and open new spaces and ways of interacting with the audience, in this way setting new standards for the communications practice. Group X is intended for the registration of works that break away from the established means of communication and introduce new and unexpected ways of relating their message. Innovation can be a characteristic of their conceptual, execution or media aspect, and may also be about introducing novel products focused on the communication dimension or value. The group does not have individual categories. The only exception are socially responsible campaigns (social awareness, humanitarian, road safety etc., the clients of which are state institutions, or associations and organizations from the aforementioned fields), which compete for the Good Cause Grand Prix. Campaigns that are built on socially responsible themes but whose goal is to promote commercial products, services or brands may compete for the Grand Prix in group X.

The festival organizers reserve the right to move the entry into more appropriate group or category (see Eligibility & Conditions, art. 14).