Groups & Categories

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Groups

BEST PIECE section

A. Film
B. Press
C. OOH (Out of Home)
D. Radio
E. Direct
F. Design
G. Digital
H. Mobile

BEST PRACTICE section

Q. Integrated
R. Activation programme
S. Branded content
T. Events
U. Public relations
V. Media
W. Capture of local spirit
X. New or innovative

Categories

BEST PIECE SECTION

A. Film (television, cinema & online) 
FILM group includes television and cinema advertising as well as films which are created specifically for broadcasting online and/or via mobile. You may choose between the following categories:
1. Food (all foods, including pet food)
2. Drinks (alcoholic and non-alcoholic drinks)
3. Household maintenance (detergents, cleaning products, paints and adhesives, as well as services)
4. Furnishings & electronic equipment (home & office furniture, carpets, fabrics, kitchen utensils, Hi-Fi, TVs, cameras, personal computers, etc.)
5. Health, beauty & fashion (pharmacy, OTC, toiletries, beauty products and services, clothing, footwear incl. sport shoes, gloves, socks, luggage, hand bags and also hairdressers, watches, jewelry, perfume, writing instruments, sunglasses, leather goods)
6. Automotive (cars and other vehicles, auto products and services)
7. Transport, travel & tourism (taxi, railways, airlines, car rentals, driving schools, tourist agencies, hotels, resorts, etc.)
8. Leisure, entertainment, culture & education (festivals, cinema, concerts, museums, schools, lottery, toys, sports equipment, etc.)
9. Retail & public services (retail stores, chains, supermarkets, restaurants, pubs, food delivery, public utilities providing water, gas, electricity and other services, etc.)
10. Communication products & services (mobile operators, telecommunications, postal and courier services, Internet providers, yellow pages, mobile phones, etc.)
11. Media (publications, TV stations, radio stations, media time and space)
12. Financial & business services (financial & consultancy services, banking, credit cards, insurance, investments, stock exchange, etc.)
13. Corporate advertising (advertising building a corporate image; including self promotion)
14. Social & charity (public interest and awareness, environmental awareness, road safety, etc.) - eligible for Good Cause Grand Prix
15. Social commercial advertising - eligible for Grand Prix
16. TV & Film Promo
17. Online films – films delivering brand message, created exclusively for online platforms (not campaign presentation films)
18. Mobile films – films delivering brand message, created exclusively for mobile platforms (not campaign presentation films)

IMPORTANT NOTE: "case films" are not eligible in FILM group.

B. Press
PRESS group includes advertisements intended for published printed media (newspaper, magazine, etc.). You may choose between the following categories:
19. Food
20. Drinks
21. Household maintenance
22. Furnishings & electronic equipment
23. Health, beauty & fashion
24. Automotive
25. Transport, travel & tourism
26. Leisure, entertainment, culture & education
27. Retail & public services
28. Communication products & services
29. Media
30. Financial & business services
31. Corporate advertising
32. Social & charity - eligible for Good Cause Grand Prix
33. Social commercial advertising - eligible for Grand Prix

C. OOH (Out of Home) 
OOH group includes classic billboards, posters and out-of-home ambient executions as well as non-standard (digital and adapted) solutions. You may choose between the following categories:
34. Food
35. Drinks
36. Household maintenance
37. Furnishings & electronic equipment
38. Health, beauty & fashion
39. Automotive
40. Transport, travel & tourism
41. Leisure, entertainment, culture & education
42. Retail & public services
43. Communication products & services
44. Media
45. Financial & business services
46. Corporate advertising
47. Social & charity - eligible for Good Cause Grand Prix
48. Social commercial advertising - eligible for Grand Prix
49. Non-standard – groundbreaking or forward-thinking solutions that include active or interactive elements (making use of public transport, public areas, spatial solutions etc.)

D. Radio 
RADIO group includes both traditional advertising on radio stations and paid-for online radio channels, and audio experience solutions. You may choose between the following categories:
50. Food
51. Drinks
52. Household maintenance
53. Furnishings & electronic equipment
54. Health, beauty & fashion
55. Automotive
56. Transport, travel & tourism
57. Leisure, entertainment, culture & education
58. Retail & public services
59. Communication products & services
60. Media
61. Financial & business services
62. Corporate advertising
63. Social & charity - eligible for Good Cause Grand Prix
64. Social commercial advertising - eligible for Grand Prix
65. Streaming/downloadable creative content and podcasts

E. Direct 
DIRECT group includes publications (catalogues, brochures, leaflets etc.), flat direct mail and small print materials, multidimensional direct mail and small print materials (including promotional gifts), and point of sale communication (wobblers, coasters, hangers, shelf decoration, in-store communication, etc.) Social awareness, humanitarian, road safety and other public and non-profit communication is eligible for the Good Cause Grand Prix. Socially responsible promotion of products, services and brands is eligible for the Grand Prix.
66. Publications (catalogues, brochures, leaflets etc.)
67. Flat direct mail and small print materials
68. Multidimensional direct mail and small printed materials (including promotional gifts)
69. Point of sale communication (wobblers, coasters, hangers, shelf decoration, in-store communication etc.)

F. Design
DESIGN group includes visual identities (brand and corporate logotypes, branding and visual identity systems with at least three elements), annual reports, calendars and business gifts (for promotional gifts refer to category E67). Packaging design – custom made as well as packaging design for mass produced goods and services may enter the competition. We also welcome product design – product identity expressed through form, function, usability, aesthetics, production, problem solving, research and manufacturability. Social awareness, humanitarian, road safety and other public and non-profit communication is eligible for the Good Cause Grand Prix. Socially responsible promotion of products, services and brands is eligible for the Grand Prix. You may choose between the following categories:
70. Visual identities (brand and corporate logotypes, branding and visual identity systems with at least three elements)
71. Annual reports
72. Calendars
73. Business gifts (for Promotional gifts refer to category E67)
74. Packaging design – custom made
75. Packaging design for mass produced goods and services
76. Product design (no concept designs are eligible)

G. Digital 
DIGITAL group includes online communications (websites, microsites, banners, social media, etc.), interactive tools and other digital solutions. Entries will be evaluated for their understanding of the modern digital world: impeccable design and execution, and outstanding user experience created for all digital media and environments. Online communications that do not require or rely on interactivity (such as online and mobile films) compete in group A. Works registered in the category “Social network & community” will also be judged from the perspective of their success in creating user engagement. Social awareness, humanitarian, road safety and other public and non-profit communication is eligible for the Good Cause Grand Prix. Socially responsible promotion of products, services and brands is eligible for the Grand Prix. You may choose between the following categories:
77. Websites & micro sites (websites created for a company, brand, product, service, event or person, including microsites)
78. Social network & community (creative solutions for social networking and/or community sites)
79. Banners and off site advertising (standard and rich media banners, etc.)
80. Games - promotional games, gamevertising, branded games (not ads for games)
81. Interactive tools and other digital solutions - creative use of built-in and existing features of a digital device (including cameras, microphones, touchscreens, etc.) and/or innovative use of AR and VR technologies.

H. Mobile 
MOBILE group welcomes entries that are created specifically for mobile (to be viewed on mobile devices or are activated by them). The entries will be judged as one section, no categories.

BEST PRACTICE SECTION

Q. Integrated 
INTEGRATED communication campaign stretches across several media, at least 3 communication and distribution channels, with the channels being offline or online, mass or direct. Group Q is intended for the registration of the most complex and comprehensive communication campaigns with the broadest range of means and venues of reaching the audience. The group does not have individual categories. The only exception are socially responsible campaigns (social awareness, humanitarian, road safety etc., the clients of which are state institutions, or associations and organizations from the aforementioned fields), which compete for the Good Cause Grand Prix. Campaigns that are built on socially responsible themes but whose goal is to promote commercial products, services or brands may compete for the Grand Prix in group Q.

R. Activation programme 
ACTIVATION PROGRAMME group includes campaigns with two or more communication channels or media, which can be both offline or online. Group R is intended for the registration of campaigns whose essential or primary element is to directly address and/or activate the audience (consumers or other businesses). The group does not have individual categories. The only exception are socially responsible campaigns (social awareness, humanitarian, road safety etc., the clients of which are state institutions, or associations and organisations from the aforementioned fields), which compete for the Good Cause Grand Prix. Campaigns that are built on socially responsible themes but whose goal is to promote commercial products, services or brands may compete for the Grand Prix in group R.
The entries will be judged as one section, no categories.

S. Branded content 
BRANDED CONTENT group includes campaigns or communication impulses that make use of or integrate naturally into existing original content for the purpose of promoting products, services or brands, or creating a new image for these. Group S is intended for the registration of works whose impact on the audience is built by creating or relating to content that is primarily entertaining, informative, educational etc., and not strictly appearing as advertising or promotion.
82. Films & TV shows (shows, movies, movies incl. internet releases, series, documentaries...)
83. Online & mobile (websites, apps, social media, user-generated content platforms)
84. Live experience (installations, events, music)
85. Native advertising, brand integration, sponsorships & co-promotions
86. Games (PC, console, online games, mobile apps / incl. competitions, sweepstakes, online challenges, quizzes...)

T. Events 
EVENTS group celebrates communication campaigns and impulses in the form of hands-on product testing or any notable live event connected to the product, service, brand, company or organization. Such events are normally limited in time and location, corporate or promotional in nature, and providing a unique, direct experience of activities that the audience can be physically engaged in.
87. Corporate events
88. Brand/Product/Service promotion events
89. Social and charity events

U. Public relations 
PUBLIC RELATIONS group includes communication campaigns and advertising impulses whose primary goal is to build up the visibility, reputation, customer loyalty or good name of products, services, brands, companies and organizations, and which use PR tools for this purpose in effective and creative ways. Group U is intended for the registration of works that invoke a strong response from the relevant publics, resulting in attention and positive opinion.
90. Internal communication (business to employee communication)
91. Corporate PR (communication which builds the image of corporate brand, organization or corporation)
92. Marketing PR (consumer goods: automotive, foods and beverage, fashion and beauty, household products etc. and services: healthcare services, transport, media, arts and entertainment, travel, tourism & leisure, retail, financial etc.)
93. Sponsorship
94. Change & crisis communication (communication which handles the consequences of a crisis or a change)
95. Public engagement & participation (including government and political PR communication)
96. Social responsibility - eligible for Good Cause Grand Prix
97. Social commercial communication - eligible for Grand Prix
98. Unconventional communication (buzz, guerrilla…)

V. Media 
The MEDIA entries will be judged on a basis of understanding of the target audience, innovative media strategy and its implementation as well as effective selection of media. The jury will reward the best media campaign for the product and service selected.
99. Best media strategy
100. Best use of the medium
101. Best use of media platform (social media, crowdfunding, blogs, boards, photo & video sharing, etc.)
102. Best use of integrated media

W. Capture (use) of local spirit 
The entries will be judged on a basis of understanding the distinctive local spirit of the home country and showcasing it in the creative strategy and execution.

X. New or innovative 
The NEW OR INNOVATIVE group welcomes new, unique or creative uses of the media, new media/platforms/technologies (at prototype/pre-mass production stage), innovative communication forms, and any breakthrough work that reaches beyond other groups and categories. Brand-aligned, breakthrough ideas, revolutionary technology, and forward-thinking methods that stem from finding solutions to brand problems will be awarded. The group does not have individual categories. The only exception are socially responsible campaigns (social awareness, humanitarian, road safety etc., the clients of which are state institutions, or associations and organisations from the aforementioned fields), which compete for the Good Cause Grand Prix. Campaigns that are built on socially responsible themes but whose goal is to promote commercial products, services or brands may compete for the Grand Prix in group X.

The festival organizers reserve the right to move the entry into more appropriate group or category (see Eligibility & Conditions, art. 14).