Groups & Categories
Groups
Entries will compete in the following groups:
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A. Film (television, cinema & online) B. Press C. Outdoor D. Radio E. Direct communication F. Design of Brand & Corporate Identity G. Digital H. Mobile N. New or innovative |
Q. Integrated communication campaigns R. Direct campaigns S. Digital campaigns T. Mobile campaigns U. Events V. Public relations W. Innovative campaigns |
Categories
Groups are further split into the following categories:A. Film (television, cinema & online)
| Category 01: | Food (all foods, including pet food) |
| Category 02: | Drinks (alcoholic and non-alcoholic drinks) |
| Category 03: | Household maintenance (detergents, cleaning products, paints and adhesives, as well as services) |
| Category 04: | Furnishings & electronic equipment (home & office furniture, carpets, fabrics, kitchen utensils, Hi-Fi, TVs, cameras, personal computers, etc.) |
| Category 05: | Health, beauty & fashion (pharmacy, OTC, toiletries, beauty products and services, clothing, footwear incl. sport shoes, gloves, socks, luggage, hand bags and also hairdressers, watches, jewellery, perfume, writing instruments, sunglasses, leather goods) |
| Category 06: | Automotive (cars and other vehicles, auto products and services) |
| Category 07: | Transport, travel & tourism (taxi, railways, airlines, car rentals, driving schools, tourist agencies, hotels, resorts, etc.) |
| Category 08: | Leisure, entertainment, culture & education (festivals, cinema, concerts, museums, schools, lottery, toys, sports equipment, etc.) |
| Category 09: | Retail & public services (retail stores, chains, supermarkets, restaurants, pubs, food delivery, public utilities providing water, gas, electricity and other services, etc.) |
| Category 10: | Communication products & services (mobile operators, telecommunications, postal and courier services, Internet providers, yellow pages, mobile phones, etc.) |
| Category 11: | Media (publications, TV stations, radio stations, media time and space) |
| Category 12: | Financial & business services (financial & consultancy services, banking, credit cards, insurance, investments, stock exchange, etc.) |
| Category 13: | Corporate advertising (advertising building a corporate image; including self promotion) |
| Category 14: | Social & charity (public interest and awareness, environmental awareness, road safety, etc.) |
| Category 15: | TV & Film Promo |
| Category 16: | Online films |
| Category 17: | Mobile films |
B. Press
| Category 18: | Food |
| Category 19: | Drinks |
| Category 20: | Household maintenance |
| Category 21: | Furnishings & electronic equipment |
| Category 22: | Health, beauty & fashion |
| Category 23: | Automotive |
| Category 24: | Transport, travel & tourism |
| Category 25: | Leisure, entertainment, culture & education |
| Category 26: | Retail & public services |
| Category 27: | Communication products & services |
| Category 28: | Media |
| Category 29: | Financial & business services |
| Category 30: | Corporate advertising |
| Category 31: | Social & charity |
C. Outdoor
| Category 32: | Food |
| Category 33: | Drinks |
| Category 34: | Household maintenance |
| Category 35: | Furnishings & electronic equipment |
| Category 36: | Health, beauty & fashion |
| Category 37: | Automotive |
| Category 38: | Transport, travel & tourism |
| Category 39: | Leisure, entertainment, culture & education |
| Category 40: | Retail & public services |
| Category 41: | Communication products & services |
| Category 42: | Media |
| Category 43: | Financial & business services |
| Category 44: | Corporate advertising |
| Category 45: | Social & charity |
D. Radio
| Category 46: | Food |
| Category 47: | Drinks |
| Category 48: | Household maintenance |
| Category 49: | Furnishings & electronic equipment |
| Category 50: | Health, beauty & fashion |
| Category 51: | Automotive |
| Category 52: | Transport, travel & tourism |
| Category 53: | Leisure, entertainment, culture & education |
| Category 54: | Retail & public services |
| Category 55: | Communication products & services |
| Category 56: | Media |
| Category 57: | Financial & business services |
| Category 58: | Corporate advertising |
| Category 59: | Social & charity |
E. Direct communication
| Category 60: | Publications (catalogues, brochures, leaflets etc.) |
| Category 61: | Flat direct mail and small print materials |
| Category 62: | Multidimensional direct mail and small printed materials (including promotional gifts) |
| Category 63: | Point of sale communication (wobblers, coasters, hangers, shelf decoration, in-store communication etc.) |
| Category 64: | Packaging design – custom made |
| Category 65: | Packaging design for mass produced goods and services |
F. Design of Brand & Corporate Identity
| Category 66: | Visual identities (brand and corporate logotypes, branding and visual identity systems with at least three elements) |
| Category 67: | Annual reports |
| Category 68: | Calendars |
| Category 69: | Business gifts (for Promotional gifts refer to category E62) |
G. Digital
| Category 70: | Websites & micro sites (websites created for a company, brand, product, service, event or person, including microsites and landing pages) |
| Category 71: | Social network & community (creative solutions for social networking and community sites) |
| Category 72: | Banners and off site advertising (standard and rich media banners, widgets, tickers, etc.) |
| Category 73: | Games (promotional games & gamevertising, not ads for games) |
| Category 74: | Interactive tools and other digital solutions (screensavers, desktop widgets and tickers, e-mails, e-cards, SMS, MMS, etc.) |
H. Mobile
Mobile group welcomes entries that are running on or are activated by a mobile device (the one that people use while on the go), mobile web or apps.
The entries will be judged as one section, no categories.
N. New or innovative
New or innovative group welcomes:
- new, unique or creative uses of the media,
- innovative communication forms or new media/platforms,
- any breakthrough work that reaches beyond other groups and categories.
Q. Integrated communication campaigns
Integrated communication campaign stretches across all media, all communication and distribution channels. It represents a complete brand communication at its best.
The entries will be judged as one section, no categories.
R. Direct campaigns
Direct campaign uses direct communication to consumers (or to other businesses) as its main communication tool but combines it with other communication channels (digital, TV, etc.).
The entries will be judged as one section, no categories.
S. Digital campaigns
Digital campaign uses more digital channels (sites and microsites, landing pages, social media, applications, location based services, etc.) to achieve its effect. Offline elements can be included only if they interact with the digital parts of the campaign.
The entries will be judged as one section, no categories.
T. Mobile campaigns
Campaigns built on or around mobile platforms (devices people use while on the go), mobile web or apps. Non-mobile elements can be included only if they interact with the mobile parts of the campaign.
The entries will be judged as one section, no categories.
U. Events
| Category 75: | Corporate events |
| Category 76: | Brand/Product/Service promotion events |
| Category 77: | Social and charity events |
V. Public relations
| Category 78: | Internal communication (business to employee communication) |
| Category 79: | Corporate PR (communication which builds the image of corporate brand, organization or corporation) |
| Category 80: | Marketing PR (consumer goods: automotive, foods and beverage, fashion and beauty, household products etc. and services: healthcare services, transport, media, arts and entertainment, travel, tourism & leisure, retail, financial etc.) |
| Category 81: | Sponsorship |
| Category 82: | Change & crisis communication (communication which handles the consequences of a crisis or a change) |
| Category 83: | Public engagement & participation (including government and political PR communication) |
| Category 84: | Social responsibility |
| Category 85: | Unconventional communication (buzz, guerrilla…) |
W. Innovative campaigns
Campaigns that open new spaces, create new kinds of interactions and set new standards for the communication industry. The entries will be judged as one section, no categories.
The festival organizers reserve the right to move the entry into more appropriate group or category (see Eligibility & Conditions, art. 14).
