Fast Company - Social nets may be bees knees of Internet tech at the moment, but that doesn't mean it's all straightforward and fluffy: New research is suggesting that if you're friends with over 150 people on Facebook, the extras are meaningless.
Full article: http://tinyurl.com/yfgn76t
Once upon a time there was the consumer confidence index. Consumers were more or less confident, brand owners and managers were more or less happy. And advertising people were more or less bold.
MoreThe Guardian - Facebook blocks 'social media suicide' website
Full article: http://tinyurl.com/yceofcc
Is the mass media age over? No more “the same message delivered to an X amount of people” no matter if they are interested or not? This post is for those who are fed up to see the e-mail box full of "wanna be smart and funny" greetings from people and companies they don’t even know. Merry X-Mass!
MoreThe Guardian - Hospital cleaners are worth more to society than City bankers, according to a report that shows many low-paid workers increase the wellbeing of the nation more than the high-flying and much better-paid financial-sector staff.
Full article: http://tinyurl.com/ydn6huo
Recently the Bruce Lee Nokia campaign by JWT Beijing won another award, the Chinese Element International Creative Award. Apparently that’s no news. The same campaign won in Cannes 2009 too. Where’s the news then?
MoreA big tower is going to be erected in St Petersburg. The goal is to make it the tallest in Europe. Unesco will resist and also the last working man in the street.
MoreFear is one of most determinative human feelings. We react instinctively when we enter the road, we cover our head as the most vulnerable part of the body when we become in dangerous situation.
by Zdenek Strnad
“Internet advertising is to grow 9% this year, and reach 14.9% share of global ad expenditure by 2011” http://tinyurl.com/ya6pabl . But are the Digital agencies ready to win the traditional agencies in the battle for budgets? Read an interesting point of view at Ad Age http://tinyurl.com/yh8r2zb .
MoreOct. 9th, the closing of the 16th GD. Nov. 9th 2009, 20 years since the fall of the Berlin Wall. What about the future of the Ad industry in the Old and New Europe?
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