Are brands really in love with their customers or is it just pure sex? Prof. Bluemelhuber, Director of CEREM and professor for Euro Marketing at the Free University of Brussels gives some useful hints. And maybe the topic will be more than hot when TBWA will publish it’s Brand Report next fall. But you don’t need to wait to make you choice. Watch the video and decide: What side are you on: love or porn?
MoreCan a PR presentation of a campaign be short, simple and creative? What do you think?
MoreAlthough not being an agency dude, I often hear stories that web communication strategies (social media, communities, etc.) are being developed by people who don't even use web stuff actively - don't have social media profiles, aren't part of any community - basically they live quite a stealth web life. Now that brings me a question - how is it possible to develop a breakthrough (or at least mediocre) strategy without even being an active part of the web and co-shape it? For me that's like being taught to drive by a driving instructor that doesn't have a driving license.
MoreI read that Roger Daltrey is going to be on stage again. But this time, the Godfather of Brit Rock is going to show his power to the audience of an advertising festival. The Who are still one of my favourite bands ever.
MoreOct. 9th, the closing of the 16th GD. Nov. 9th 2009, 20 years since the fall of the Berlin Wall. What about the future of the Ad industry in the Old and New Europe?
MoreApparently, what we call recession may be considered a reset. That according to Steve Ballmer of Microsoft ( http://tinyurl.com/mk62so ) . Actually, some others used that word ( http://tinyurl.com/lqagcu ) . The “reset” concept sounds interesting.
MoreIt's a strenuous thing. Takes huge amounts of effort, yet there are few basic steps how to do it. Let's see the list..
MoreThis is inspired by Anej’s post. Let’s try to play a brainstorming game.
I read this on the Net: “Microsoft co-founder Bill Gates said he was forced to give up on the social networking phenomenon Facebook after too many people wanted to be his friend.”
The game is: write as many answers you want to the following basic question “Why Bill Gates did that?”
OK. I start.
1. Too many friends are not for BG. He’s more used to deal with enemies.
2. I do understand him – Facebook is for dummies.
3. I don’t care about BG. I have a Mac.
4. F…k! I’ve just told my client that being on Facebook is a must.
5. Facebook is dead. Trendy people are on Twitter.
6. Who cares about that? Gimme more bandwidth for free and I’ll be the next BG.
7. Facebook? What is it? I’m on Xianoei.
It could be a Woody Allen’s quote: “Advertising is dead, PR is going to die… and I'm not feeling too well myself.” We have almost got used to read about the “death of advertising”, but the “PR business extinction” it is definitely shocking news, isn’t it? Check it http://fuatkircaali.ulitzer.com/node/977219
MoreVIDEO: Is brain scanning the ultimate answer to adverting effectiveness?
More
