Andrew Canter

Andrew Canter web Global Chief Executive Officer, Branded Content Marketing Association / Chief Content Officer, Global Living Brands, United Kingdom

About

Andrew is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications.

He is Global CEO of the BCMA (Branded Content Marketing Association), the pre-eminent global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. He's been instrumental in pioneering the contentmonitor evaluation system which has been widely used by the industry. He has the responsibility of spearheading the development and launching BCMA Chapters across the world.

Andrew is also Chief Content Officer (CCO) at Global Living Brands (GLB), offering clients strategic marketing on global opinion monitoring & influence, branded content creation & profile management. In his role as CCO, he is heavily involved in discovering and developing suitable projects for the GLB Media Investment Fund, financing movies, TV formats and Digital content. Example - Virgin Media Business - Pitch to Rich 2015 - Winner International Content Marketing Awards 2015, Best B2B: Technology & Telecoms.

He is co-author of the academic study, "Defining Branded Content For The Digital Age" and several other publications. Andrew lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many international award judging panels. He is also a member of the Brand Entertainment Cristal Academy. He was nominated as 'Content Marketer of the Year' in 2015 by The Drum.

Andrew is married with three young children. He is mad about Watford FC and all things horological. He is a Liveryman of the Worshipful Company of Clockmakers and has been awarded the Freedom of the City of London.

[Discussion] Future Looks Bright For Brands & Content

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