Ioana started her career as a copywriter in 2006. In 2011 she joined McCann Bucharest.
After working for most major brands in the market, at 26, she was named Group Creative Director of McCann Bucharest for all the Coca-Cola Company brands, where she developed campaigns for both the local and regional market.
With a mixed experience of digital and integrated, at 29 she's promoted again as Executive Creative Director in MRM//McCann, the most awarded digital agency in the market, to take the creative team to a next level of digital integrated campaigns.
Her work has been awarded in shows like Cannes Lions, Eurobest, Webby, Golden Drum, Euro Effie and many others.
She has been part of the New York Festivals jury two times (2013 and 2016), was the first Romanian woman juror in the 2014 Clio Awards and a jury member of many other international festivals like Ad Stars (South Korea), Golden Drum (Slovenia) and ADC Global (USA).
She was a speaker of many local and international advertising festivals, including Eurobest 2014.