Ismir Omeragić is a psychologist by his vocation. He believes that he didn't choose his profession, it has chosen him. He is the founder, co-owner and CEO of Valicon BH research agency. His rich experience, with roots in market analysis and consulting, is based on in-depth understanding of different industries – from finance, through FMCG, politics, retail to tourism. Apart from research based consulting, he is a member of the research project teams that are dealing with business analytics (e.g. predictive analytics). He specialized in neuromarketing research by participating in neuromeasuring projects of over 400 ads in the Region. Ismir regularly delivers speeches to students at BH universities, and participates in different regional and international conferences.