Marko-Ivan Pekica is a professor and lecturer, journalist, writer and poet, screenwriter, fine art photographer and director (Šaini near Barban, March 20th, 1943). He has degree in contemporary Croatian language and comparative literature and specialises in communicology and PR education. He has directed more than 150 commercials and advertisements as well as over 300 radio advertisements.
He has been a visiting lecturer at various universities and educational institutions in Croatia and abroad and has created numerous advertising campaigns for Badel, Bond Street, Coca-Cola, Franck, Gavrilović, Karlovačka pivovara, Kraš Zagreb, Schweppes, Martini, Marlboro, Camel, Camel Trophy, Winston American Campus etc. Mr Pekica was the creator and founder of the marketing magazine Zvono and the Epoha magazine on the culture of communicating.
Under the alias Paolo Paolini, he published and was editor-in-chief of „Iz Jožine torbe i izvan nje“, a book on Josip Sudar. He was the marketing director at Coca-Cola for the Yugoslav market, Karlovačka pivovara for the Croatian market, Philip Morris for South-Eastern and Central Europe, and Head of PR of the Marlboro World Championship Team for the aforementioned region. Mr Pekica was also a marketing consultant at Coca-Cola, Philip Morris, RJR Reynolds, JTI – Japanese Tobacco International, Sunce osiguranje and the Badel 1862 Zagreb Handball Club. He was one of the creators and the first director of the Festival of Marketing Communications in Portorož in 1984 and has been a member of IAA New York since 1982 (he was elected to the IAA World Council at the IAA Congress in Barcelona ten years later as one of the 40 most renowned communicologists in the world). He has also worked on a number of events (ATP Umag, FESTO, EVENTUM, Noć gutača reklama, WTA Bol and the Universiade in Zagreb).