Darre van Dijk

Darre small Chief Creative Officer, TBWA/Neboko Amsterdam, Netherlands

About

Darre is Chief Creative Officer of TBWA/Neboko Amsterdam since january 2016. He is also part of the creative gang, TBWA's global creative council and heads up EMEA together with Ilkay Gurpinar. Before joining TBWA he was CCO of Ogilvy & Mather Amsterdam for 10 year.

He's award list so far is over 180 awards. Of which 13 Cannes Lions including a Grand Prix. He was awarded at the D&AD, Clio’s, LIAA, One Show, Eurobest, Epica, Caples, New York Festival, ADCN, EFFIE, WEBBY Awards and the European IMC awards of which he also holds a Grand Prix.

He is responsible for the famous campaign ‘Why wait until it’s too late’ for funeral insurance company DELA, gaining more than 50 awards worldwide. The campaign was even turned into a tv format produced by John de Mol’s Talpa.

Darre was also part of the global Ogilvy team working for the Coca-Cola company. His work for Coca Cola's 'Choose Happiness' campaign was launched in may 2015 and swept across the world. The ad 'What are you waiting for' was being pick of the day by almost every ad blog & magazine around the world and one of the most shazamed ads. 'Smiling babies' was Coke's most succesfull viral for Europe reaching 17 million views within two weeks. His talent for advertising and making music goes hand in hand with many campaigns. Darre produced and released a music track for Coca Cola 'The choice is yours' that is featured on Ubisoft's number one dance game 'Just Dance Now 2016'.

He is seen as one of the best storytellers in advertising and he loves to inspire others with making work that gives you a smile, goosebumps or a tear. In fact when it comes to advertising he has one believe. Kill boring.

Kill boring!

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