Working as Chief Executive Officer in Fabrika, one of the most successful BiH advertising agency. He is directly involved in process of identifying, developing and directing the implementation of business strategy. Daily involvement in operations of planning and executing the office activities to ensure the effective execution and achieve stated targets and standards for financial and trading performance, quality, culture and legislative adherence. Recruit, select and develop executive team members. Maintain and develop organizational culture, values and reputation in its markets and with all staff, customers, suppliers and partners.
As a media expert his main expertise lie in finding the most appropriate media platforms for a client’s brand or product - media planning and buying and media analyzing based on research and through knowledge of local and regional media landscape situation. As media landscapes are changing from year to year, is constantly analyzing demographic tendencies towards media and designs new digital and traditional media strategies including content development to maximize client’s communications results.