Tim Parry is Director of Communications at Alzheimer’s Research UK, which is an NGO working internationally towards a world where people are free from the fear, harm and heartbreak of dementia. The organisation’s aim is to raise awareness of the diseases that cause dementia, to increase dementia research funding and improve the environment for dementia scientists in the UK and internationally. Alzheimer’s Research UK is at the forefront of challenging people’s perceptions of dementia, finding innovative ways of communicating and creating new platforms to engage citizens in a united fight to defeat dementia.
Tim established the charity’s communications function in 2008 and has overseen the growth of Alzheimer’s Research UK’s comms in the past five years. The charity is now the leading voice on dementia science in the UK media thanks to its award-winning team, and its work is recognised internationally. It was recently established as a UK top ten charity brand in YouGov’s buzz index.