Uli Reese

Uli Reese web President, iV2, Germany


Uli Reese is one of the world's foremost experts on audio brand management, specializing in audio brand equity, strategic audio asset management, measurement and research. He helps clients grow strong audio brands through comprehensive, research-based qualitative and quantitative management solutions. Uli is an author and global speaker, holding an MBA from the Berlin School of Creative Leadership. A thought leader in the field of audio branding, he frequently presents at a range of international festivals and conferences such as Cannes Lions, Dubai Lynx, and Eurobest.

Starting his career as a composer and orchestrator in Hollywood, Uli worked on "Star Trek: The Next Generation" and Disney’s "Goof Troop". At age 39, Uli became the Department Chair of Film Music and Sound Design at one of Europe’s premier film schools, Filmakademie Baden-Württemberg. Uli has worked for an extensive client list of premium global brands, including Nike, BMW, Reebok, Sony, T-Mobile, Coca Cola, Mercedes, Audi and Dunlop, and has won about every industry award for his work. In 2009, he co-founded the Frankfurt-based audio agency iV2.

In 2015, Uli published “101 Great Minds on Music, Brands, and Behavior”, investigating the strategic vs. the tactical use of music in brand communication. An interview project of unprecedented scope, the book features more than 100 of the creative industry’s most successful individuals, including Sir John Hegarty, David Droga, Amir Kassaei and Tham Khai Meng.

101 Great Minds - Or: How Music Changes Consumer Behavior

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