“It's easy to light up and hard to put out“ („Pali se lako, ne gasi nikako“) is the slogan he came up with for the Hepo lighter cube, which also sums up his feelings toward his work: in the late 60's, a “burning desire“ for promotion suddenly awoke in him that has yet to be extinguished. It all started with Radio Belgrade's EKO programme and continued with the ČEH Master Workshop for Communication Creation. He was also one of the three founders and original directors of the Portorož Festival, the creator of the first musically formatted radio station “Radio 101“, a creative director at several agencies, the creator of the “Roadstar“ “radio for car radios“, a recipient of the „Svaka ti čast“ award for his exceptional and enduring contribution to the development of advertising on JRT (Yugoslav Radio Television) and the UEPS (Association for Marketing Communications in Serbia), lifetime achievement award winner as well as the annual Radio Belgrade awards and has received acknowledgments from the Hollywood, New York, Portorož and Belgrade festivals. He has presented scholarly papers at symposiums in Bled, Split, Opatija, Dubrovnik, Belgrade, Ljubljana, Moscow and Vienna with topics ranging from “Sex on the Radio“ („Seks na radiju“) to “What's Trending in Branding“ („Kakvi su trendovi kada su u pitanju brendovi“) and has held exhibitions accompanying his books “War and Poster“ („Rat i plakat“) and “Woman, War and Poster“ („Žena, rat i plakat“). For now.