Creativity killer... NOT. The voice of reason. Recognized by the advertising industry as Slovenian Advertising Person of the Year for 2015. Zenel works with Valicon's biggest clients primarily focusing on disruptive business models - platforms, strategic branding, growth and internationalisation, leading the team of marketing experts in the Southeastern Europe. Fascinated by blockchain potentials and its consequences for business and society. For the purpose of a proof-of-concept co-founder of ICONOMI.