Tamara Lah Momčilović – You can do certain things well, or you can do them fast

Tamara Lah Momčilović, Managing Director of the Slovenian branch of the Croatian IT company Infinum with headquarters in Zagreb, stepped on the stage and told the delegates that she's going to talk about how users are becoming more and more selfish and are demanding constant software updates. First, she showed a short video about her agency's website that was extremely successful and gained many new customers. She then asked a very unusual question: »How many of you feel selfish?« Nobody raised their hand, which just proved her point: »People don't know they are selfish, but selfish people are everywhere.«

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Vova Lifanov - Origami and puzzle are two of the worst logos

The Russian designer of SUPREMATIKA Vova Lifanov was the first speaker to lecture in the Flying fish Hall on the fourth day of the Golden Drum event. ''I like to make emotional projects,'' he stated in the very beginning. ''All great designers have different periods of creative inspiration in their lives. I had many.'' He then continued with a visual presentation that displayed all of the projects he made in the last 10 years. ''I will show you my projects and tell why they are awful, because it is much more important to show you my mistakes. So you can learn from them.''

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Jon Carney and Ioana Filip - Live by the rules and speed of the internet

The speakers asked the crowd two questions: »How do agencies progress into the future? Who are these new creative guerrillas, bending the rules of media?« They showed a video about Zoella, a big YouTuber from the UK. Both of them think internet has democratized stardom. Then they showed a video about Simone Giertz, who isn't an engineer, but still makes funny robots that don't work well. Her message is, you don't have to be an engineer to invent things. 

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Eduardo Marques – The impossible has less competition

“You can’t do that.« »We don’t have money for that.« »This is impossible!« Those are just some of the statements that Eduardo Marques, Executive Creative Director at 180LA from California had to hear in his inspiring career. In his speech he shared some obstacles that he had to face on his creative business path and explained to the audience how he had managed to turn them into successful stories. His story teaches us that absolutely everything in life is possible. 

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Sanjiv Mistry - You have to get your hands dirty

''This is my nephew,'' said Sanjiv Mistry, creative director of EMEA, while showing a photograph of a little boy smiling at the camera. ''Everything revolves around him, he is the centre of my sisters’ world,'' he says and at the same time rolled a video clip. It was a project he was working on, called the survival billboard project. ''You see, there were sleepless nights, high points, low points for both my sister and I. So I started having a theory that the advice that's used for raising kids can be used for getting a creative idea out the door. I looked up on Amazon ‘how to be an advertising creative’ and there were merely 8 results. However on ‘how to be a parent’ there were 2560. There is 32000% more advice on parenting than advertising.‘’ He then started looking at some books. What kept popping up were a few key principles that guide parents all around the world. ‘’It's amazing how applicable they can be to our work,’’ he added.

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Dušan Drakalski – Sometimes it's hard to find what you're good at

Dušan Drakalski, Executive Creative Director of ​Demner, Merlicek & Bergmann from Austria started his speech with a story about a guy he knows and his son. This guy was living in a small town of Macedonia and was an engineer in a factory. It was a poor town, so people didn’t earn much. The son played violin and had lessons in Skopje. Because he started very young, he played on a small violin. As he grew older, the father didn't have the money to buy him a new violin. So he built one. He used the talent of his son to produce it. He made a violin, and his son told him if it works. The son is now 45 years old and still uses that particular violin. Drakalski shared this story because he thinks we sometimes use our talent to reach some other goals. »When you live with talent, you don't believe in it,« he said. His talent is drawing, but you can have any talent in the world, he said. The agency works like the son and his father. »You need to discover who's good at what. Most of the time, we don't do that,« he said.

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Michaela Christine Wolf — Our lifestyle changes, but needs are always the same

“Our lifestyle changes but needs are always the same,” Michaela Christine Wolf, Luxury Marketer at Michaela Christine Wolf Ltd. from Austria said at the beginning of the first workshop of this year’s Golden Drum Festival, titled “No new brand, just brand new solutions”. “People travel their whole live. The ways of traveling might have changed, but the need to visit their family, for example, didn’t,” she continued and explained that the purpose of the workshop was to find the needs of their customers.

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