Dušan Drakalski, Executive Creative Director of Demner, Merlicek & Bergmann from Austria started his speech with a story about a guy he knows and his son. This guy was living in a small town of Macedonia and was an engineer in a factory. It was a poor town, so people didn’t earn much. The son played violin and had lessons in Skopje. Because he started very young, he played on a small violin. As he grew older, the father didn't have the money to buy him a new violin. So he built one. He used the talent of his son to produce it. He made a violin, and his son told him if it works. The son is now 45 years old and still uses that particular violin. Drakalski shared this story because he thinks we sometimes use our talent to reach some other goals. »When you live with talent, you don't believe in it,« he said. His talent is drawing, but you can have any talent in the world, he said. The agency works like the son and his father. »You need to discover who's good at what. Most of the time, we don't do that,« he said.