Nagrada Best ACT je izvirna nagrada, ki jo podeljuje žirija iz oglaševalcev, naročnikov za ideje, ki spremenijo naš pogled na svet. Letos jo sestavljajo štirje znani upravljavci trženja in znamke v velikih mednarodnih podjetjih. Predizbor del, ki jih bodo ocenjevali, bodo naredile žirije v posameznih devetih kategorijah Zlatega bobna. Več o Best Act nagradi ter intervju s članoma žirije Andrewom Hammettom, maenedžerjem področja z oglaševanje in razvoj, CEEMEA, Procter & Gamble, Nemčija in Caroline Lilius, podpredsednico za trženje, Helsingin Sanomat, Finska, v priponki.
Behind every advertising star stands a client. Every victory requires a competent and ambitious brief. Without a client's wind in its sails, not even the most inspired creativity can win. So, the final creative director is… the client, the advertiser. Let them have a saying at advertising festivals, too! At Golden Drum, we have the Client’s Jury for the Best Act Award. We asked members of the Clients jury about their opinion and attached you can read from two of them. Last year’s president and this year’s juror, Andrew Hammett from P & G says that he: “… will be focusing on the strength of the idea itself … Good ideas motivate consumers and are distinctive within the category – so those will be very important in my judging.”
»Slabo oblikovanje žali oči in, konec koncev, tudi pamet,” meni Roger Kennedy, kreativni direktor za umetnost in oblikovanje v agenciji Saatchi & Saatchi, Evropa, Bližnji vzhod in Afrika, ki je predsednik letošnje žirije za oblikovanje & art direkcijo ter za nagrado za najboljši plakat Portoroža in Pirana na letošnjem, že 17. oglaševalskem festivalu Zlati boben. Kaj še mu roji po glavi? Preberite priložen intervju. Tam boste lahko izvedeli tudi več o zgoraj omenjeni nagradi za najboljši plakat Portoroža in Pirana. Lani se je na ta razpis prijavilo 523 del. Koliko jih bo letos?
…“Bad design is an offence to the eye and ultimately, the mind,” says Roger Kennedy, creative director of Art and Design at Saatchi & Saatchi, EMEA and president of the D&AD and PPPA jury at this year’s Golden Drum. What else is on his mind? Read the interview attached. There you will also find more about PPPA: Piran Portoroz Poster Award competition.
Čas za prijavo del se izteka. Kreativne ekipe po vsej Novi Evropi in svetu ta trenutek mrzlično zaključujejo svoje prijave na letošnji oglaševalski festival Zlati boben.
Deadlines are almost here. And creative teams all around New Europe and the world are working hard to finish the registration of the entries to this year’s Golden Drum.
Gost današnjega Sporočila za javnost je duhovit, pameten in prijazen Adrian Holmes, izvršni kreativni direktor, Y&R EMEA, predsednik glavne žirije festivala, za film, tisk, medije na prostem in radio, mojster pisane besede. Kot pravi v priloženem intervjuju, močno nasprotuje navideznim oglasom, ki se pojavljajo na oglaševalskih tekmovanjih: »Vedno sem se boril proti temu – zame je to zmagovanje s ponaredki, delo za naročnika, ki ne obstaja, delo, ki se ni nikoli zares pojavilo v javnosti, enakovredno goljufanju. To je kot zmagovanje z dopingom. Ali plačevanje s ponarejenim denarjem. In ko nas naročniki vidijo, kako si čestitamo za dela, ki so navidezna, ki niso nikoli obstajala, se upravičeno vprašajo, če živimo na istem planetu.« Na naša kratka vprašanja so nam odgovorili tudi avstrijski, slovaški in ruski kreativni direktorji Eduard Boehler, Rasto Michalik in Vasily Lebedov, člani žirije za film, tisk, medije na prostem in radio na letošnjem Zlatem bobnu. V priponki najdete njihove misli.
Our guest at today’s Press Release is a witty, clever and kind Adrian Holmes, executive creative director, Y&R EMEA, president of the film, press, outdoor and radio jury, the master of the written word. He is strongly against the scam or ‘ghost’ work that enters award shows: “I've always fought against this practice - to me winning awards with fake work, or work for clients that don't exist, or work that never actually appeared, is simply cheating. It's like using performance enhancing drugs in sport. Or paying for stuff with forged dollar bills. And when clients see us congratulating ourselves for producing this 'ghost' work, they really must wonder what planet we're on.” We also prepared short Q&A stories from Eduard Boehler, Rasto Michalik and Vasily Lebedov, members of the Golden Drum Film, Press, Outdoor and Radio jury. Look attached what they have to say.
Toliko vam imamo povedati! Pa tako malo časa in prostora imamo… Uporabljamo vse možne oblike medijev, da bi pritegnili vašo pozornost in vzpostavili komunikacijo. Predstavljajte si zdaj, kako težko je šele oglaševalcem in agencijam… Ni čudno, da se morajo nenehno učiti. In Zlati boben, oglaševalski festival in medijski miting je odlična priložnost za to. Letošnji Medijski festival je prepleten v program Kreativne akademije in Laboratorijev. In je bogat, zelo bogat. Ter za vsakogar. Ker so mediji povsod okoli nas… Poglejte prvo priponko. Preberite tudi duhovit intervju s članom medijske žirije: dr. Giovannijem Lunghijem iz Univerze v italijanskem Vidmu. Povedal nam je: »Po moje se oglaševanje 'kot smo ga poznali' že spremenilo v nekaj, kar bi lahko imenovali 'upravljanje s prepričevanjem'. Pravijo nam, da 'je potrošnik kralj', toda mislim, da v oglaševalski panogi njegovega veličanstva ne spoštujejo dovolj.«
We have so much to tell and so little time and space… We have to use all kinds of media to grab your attention and start our communication. Now imagine the hard work of advertisers and agencies… No wonder they have to learn all the time. And Golden Drum, advertising festival and media meeting was always a great place for it. This year Media Meeting is integrated into Creative Academy and Laboratories. It is rich, very rich. And for everyone. Because we live in a media world… Also read the witty interview with Media Awards Juror: Giovanni Lunghi, Ph.D., University of Udine, EFCCE. He told us: “…advertising ‘as we knew it’ has already turned into something that may be called “persuasion management”. We are told “consumer is the king”, but I think the industry doesn’t show enough respect to his majesty.”
»Oglaševanje brez PR-ja je oglaševanje 80. let prejšnjega stoletja. Oba smatram kot način izražanje ene komunikacijske ideje.« je dejala Eliza Rogalski, predsednica PR žirije v intervjuju za Zlati boben.
“Advertising without PR is advertising of the 80s. I consider both of them to the expressions of one communication idea.” Said Eliza Rogalski, president of the PR jury in the interview for Golden Drum press.
Thoughts of 3 members of the Golden Drum interactive jury: Jan Pautsch (Creative Director, argonauten G2, Berlin, Germany), Tomas Schmid (Creative Director, Friendly Fire Communications, Austria) and Tadej Zajsek (Founding Partner, Executive Creative Director, sonce.net, Slovenia). So much for interactive. What will happen with the creativity in the post digital era? This is a theme of the Golden Drum LAB, that will be run by Steve Vranakis on Friday, October 7, 2010 in GH Bernardin.
Intervju z Olivierjem Altmannom, predsednikom žirije za oglaševalske kampanije, glavnim kreativnim direktorjem mreže Publicis Worldwide.
“A good campaign is a campaign that makes you jealous and happy at the same time.” said Olivier Altmann in an interview with Golden Drum press. Find out more what the president of this year`s Advertising Campaigns jury thinks about the competition and awards.
Vsi nominiranci Zlatega bobna imajo možnost, da se primerjajo na medcelinski ravni in sodelujejo na tekmovanju The Intercontinental Advertising Cup. To je tudi njihova zadnja možnost letos, da tam tekmujejo.
Even better than winning at the second biggest European advertising festival is winning at the intercontinental festival. And Golden Drum is the last chance for creative agencies and people to win at it this year... Intercontinental Advertising Cup is collecting finalists from Asia Pacific’s ADFEST, Ibero-American FIAP, Art Director’s Club of Europe ADC*E and New European Golden Drum. All Golden Drum finalists* are invited in the Intercontinental Advertising Cup Selection competing for 38 steel Cups and one Grand Cup. (*Gold winners are included automatically, other finalists with a small service fee.)
Predstavljamo vam člane žirije Zlatega bobna.
All you need to know about this year`s Golden Drum, from novelties in the competition to special offer for personal participation, you can find in Call for Entries or on Golden Drum web site. Sharp competition, good school, crazy party and devilish challenge remains the motto of the festival!
Zlati boben bo letos potekal od 6. do 9. oktobra v Portorožu/Bernardinu. Uvodni govor na festivalu bo imel Sir John Hegarty, svetovni kreativni direktor agencij Bartle, Bogle, Hegarty, ki je zapisal: »Prihodnost oglaševanja je bila kar nekaj časa pod vprašajem, vendar ne glede na cinična namigovanja, oglaševanje vstopa v svoje zlato obdobje.« Nosilna tema letošnjega Bobna je zatorej PRENOVA. Geslo Zlatega bobna pa je: Ostra tekma, dobra šola, živa žurka in hudičev izziv. Predstavljamo vam novosti.
Golden Drum introduces novelties: The first advertising pentathlon at Golden Drum & 10 NEW Brand Grand Prix Awards in 10 product and services categories regardless of media.
After a very sad past year, after destruction of old structures and former eternal truths, advertising needs RECONSTRUCTION, renewed optimism and enthusiasm. Between 6 and 9 October 2010, Portorož will be in the light of the Golden Drum festival - international advertising festival and media meeting which brings together hundreds of experts in advertising, public relations and the media. The Golden Drum proudly announces the highest creative summit at its Creative Academy 2010 and Adrian Holmes, Olivier Altmann, Bram de Rooij and Eliza Rogalski as jury presidents.
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