8. Press Release (EN Version)
What can we learn from the Obama campaign and who is the Golden Drum’s Voice from the other side? Tuesday on Golden Drum Media Meeting’s Interactive Brainstorming Day is dealing with aspects and practice of empowering »traditional« marketing communications with digital tools that have emerged and are being used in communication with a »brave new consumer« who doesn't care anymore about the line between online and offline. Ben Self, a founding partner of Blue State Digital, whose software and strategy powers the online presence of the largest and most prominent Democratic candidates and progressive organizations, including the presidential campaign of Barack Obama, is going to talk about building relationships online and will present a few lessons from the Obama campaign, and how to apply them to your organization. Are you intrigued?
