Press Release (EN Version)
Our guest at today’s Press Release is a witty, clever and kind Adrian Holmes, executive creative director, Y&R EMEA, president of the film, press, outdoor and radio jury, the master of the written word. He is strongly against the scam or ‘ghost’ work that enters award shows: “I've always fought against this practice - to me winning awards with fake work, or work for clients that don't exist, or work that never actually appeared, is simply cheating. It's like using performance enhancing drugs in sport. Or paying for stuff with forged dollar bills. And when clients see us congratulating ourselves for producing this 'ghost' work, they really must wonder what planet we're on.” We also prepared short Q&A stories from Eduard Boehler, Rasto Michalik and Vasily Lebedov, members of the Golden Drum Film, Press, Outdoor and Radio jury. Look attached what they have to say.