Press Release (EN Version)
27. August 2010
Behind every advertising star stands a client. Every victory requires a competent and ambitious brief. Without a client's wind in its sails, not even the most inspired creativity can win. So, the final creative director is… the client, the advertiser. Let them have a saying at advertising festivals, too! At Golden Drum, we have the Client’s Jury for the Best Act Award. We asked members of the Clients jury about their opinion and attached you can read from two of them. Last year’s president and this year’s juror, Andrew Hammett from P & G says that he: “… will be focusing on the strength of the idea itself … Good ideas motivate consumers and are distinctive within the category – so those will be very important in my judging.”
