Golden Drum’s weekly column Nr.3

Recycle your idea and win!, by Martin Mol

Ten years ago, I had an idea for the Dutch Lucky Day Lottery. We presented the idea to them, after a hard fight inside the ad agency, because we creatives wanted to do it completely different, but guess what... the idea never saw the light of day. And why not? No, you negative boys and girls; it was not a stupid idea from me. Far from it - because this year the same idea was born in Slovenia and it even won a finalist at SOF festival. Yes, with another client. So mark my words: recycle!

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