PR premiere

The key is in presentation!

When preparing a presentation of your PR or integrated campaign it's all about presenting it in the right way. But what is the right way? Here are some examples of how to prepare a likable presentation, pleasing the viewers – they were all prepared for New York festival advertising awards:

http://www.profero.com/showcase/cocainebasement/ 
http://awards.argonauteng2.de/philharmoniker/dch/en/
http://200.186.92.250/awards/2008/vw/foxalto/eng/
http://www.prize-entry.com/xc60_general/websites/
http://www.s-f.se/awards/eng/midnight/
http://neverinneutral.com/olpc/equation.html
http://4thejury.com/cms/awards/2009/mini/cabrio_special/index_en.html
http://www.farfar.se/awards/nyfestivals2009/getoutandplay/

Are you up to it?

Students welcome!

Besides PR competition in 19 categories for the Grand Prix Award, the festival is also opening a separate competition for STUDENTS. It will present a great opportunity to international students, who can compete for the best and most innovative video presentation on “What is PR?” to the public in general.
2 parallel PR competitions will take place, first awarding the Grand Prix PR campaign and the second the Grand Prix PR student’s award.

How to register?

We are looking forward to your creative and fun videos!

2 eminent speakers at PR Premiere

BRAD STAPLES, CEO EMEA, APCO WORLDWIDE, OPENING SPEAKER AT THE PR PREMIERE

PR Premiere day will kick-off with an opening speech by Brad Staples, a.k.a. the »guru of public affairs«. For the past several years he's been chief executive officer of APCO Worldwide’s (one of the leading global communication consultancies) regional arm. He is in charge of the development of the company's interests in Europe and the coordination of its operations across the region.

Brad Staples is a lobbying expert who has set up and run EU-wide public affairs programs for blue-chip UK, European and US companies, governments and interest groups across a broad range of industries and policy areas.

As the head of APCO’s global competition practice team, Brad has coordinated public affairs programs in mergers and acquisitions across Europe, and those with transatlantic as well as global dimensions.

Brad will put an institutional mark on the PR PREMIERE by taking us to the world of communications in public affairs and with governments.

MARK WEINER, CEO, PRIME RESEARCH, KEYNOTE SPEAKER AT THE PR PREMIERE



Mark Weiner is the CEO of PRIME Research in North America. The company is one of the world’s largest public relations and corporate communications research and consulting providers with offices in Western Europe, North and South America, Eastern Europe and the Far East. 

Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands generate a return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” which was published in 2006.

Weiner is a member of the PRSA, IABC and the Institute for Public Relations for whom he served as Trustee and Chairman of the Research and Measurement Commission. 

Golden Drum here we come!

A whole day of the Golden Drum 2009 programme (Wednesday, October 7) will be for the first time dedicated to PR. The Premiere day will feature interactive debates, PR campaigns competition and a “young PR” get-together. For the first time, too, the PR experts, brand new PR mavericks and university students of the subject will be showcasing their inventive campaigns and compete for awards in all PR categories all the way to the Grand Prix Award.

The whole day will be exclusively dedicated to public relations in general, its characteristics, its trends and its ever growing importance. We will brainstorm about new inventive ways and approaches of PR campaigns that are becoming inevitable in this work and showcase the best cases around Europe to the audience.

19 various categories will be available for agencies, companies and media to enter their work and thus prove that Europe has many outstanding and innovative PR campaigns that deserve a presentation to the wider public. They will be judged by international jury of PR and communications experts from different parts of Europe: communications strategy specialist Alfred Autscher (Austria), deputy CEO of Trimedia International; Grzegorz Kiszluk (Poland), owner of AdPress publishing house and editor in chief of Brief magazine; Francesco Lurati (Switzerland), specialist in corporate communications; Bátlint Nagy (Hungary), head of corporate communications at Vodafone Hungary and president of Hungarian Advertising Association; and Dejan Verčič, Ph. D. (Slovenia), co-founder and partner of PR & communications group Pristop, president of the jury.

Join us for this great adventure and compete for the Grand Prix PR award!