Creative Director PR, Dear Future, Stockholm, Sweden
Désirée Maurd joined the Stockholm-based digital agency Dear Future as a creative director with focus on PR strategy. She is the founder of Maurd PR from Stockholm. Désirée does freelance work within culture & design and has worked mainly with the design studio Form Us With Love. As a former Creative Director of Marketing Communications at communications agency Prime Group, where she became their youngest Partner, she worked with consumer brands, such as Telia (telecom) and ACO (skincare). For a number of years, she was responsible for digital development within the Prime Group, making it today one of the most awarded independent PR agencies in the world within digital communications.
Industry recognitions include awards at Swedish PR industry awards SPINN, the European Excellence Awards, the SABRE Awards, Clio Healthcare, Eurobest Advertising Festival and Cannes Lions. In 2010, Désirée was part of the first ever PR Jury at Eurobest. In 2011, Désirée joined the juries for The Bees Awards (First International Social Media Marketing Awards) as well as the Swedish advertising award Guldägget (The Golden Egg). That year, she was also a member of the Stockholm Film Festival Marketing Council. In 2012, she was shortlisted as one of the Sweden’s 101 ”super talents” by the business magazine Veckans Affärer.
Désirée is driven by her passion for digital communications, which is at the heart of all her creative work. This drive has been fuelled by her formal training in journalism at university, to which she attributes her business successes, because it has given her a creative mind that is also structured and analytical.
Désirée is a frequent lecturer on digital PR at the prestigious Berghs School of Communications and at the Universities of Stockholm and Gothenburg. She is regularly invited to speak at influential industry events such as the World PR Forum. <