An Instant World of Difference! What happens when global brands collide with regional culture.


Saturday, October 8 at 15:00 Lecture & Panel
Speakers: Elliot Polak

An Instant World of Difference! What happens when global brands collide with regional culture.

Thanks to Internet, it has never been easier to be an instant global brand.
Or is it?

Thanks to Internet, consumers from different markets are more identical than ever before.
Or are they?

Thanks to Internet, a single brand impression is enough for the world.
Really?

Founder of the cross-cultural specialist Textappeal, Elliot Polak shares global examples of positive and negative culture shocks. He shows how they can make an instant world of difference in the success of global brands. Location: Emerald Hall