New consumer demands new brands. The new models of consumption and buying habits are changing the face of the communication industry. We are not talking about the Re-construction, but probably about the complete re-definition of the industry. Quick overview of the new trends illustrating the Marketing 3.0 model leads us to more fundamental conclusions. We need to understand the links between the social trust, social capital and the brands in our societies. We need to understand how to react in the light of growing distrust to the brands and precariat replacing prosumers as our target audience. We need to learn how to help the brands to regain trust and respect.Location: Kodak Hall
