How to pitch better and win more often
Wednesday, October 5 at 12:00 Lecture & Panel
How to pitch better and win more often
Micky Denehy has 30 years of experience in advertising both in the UK and across EMEA and has seen many hundreds of agency pitches. He does not think agencies pitch as well as they should and often lose pitches because they have not thought in depth about their strategy for winning.Micky has a very clear view about how agencies should rethink their approach to pitches which will help them win more often.
The speech looks at the critical importance of separating and understanding the difference between Pitch Content (What you say) and Pitch Strategy (How you say it).
Micky will look at examples to show how agencies (and other pitching organisations) can win more often if they focus much more attention on the key elements involved in developing a winning Pitch Strategy and he will give lots of tips on pitching better.
It is a high energy and entertaining talk and will be of wide interest to people of all levels working in agencies, clients, media owners or with an interest in more persuasive communication. Location: Emerald Hall
