How to Present Radio So Clients Won't Kill It
Friday, October 7 at 11:00 Workshop
How to Present Radio So Clients Won't Kill It
Why is it so hard to sell interesting radio to clients? It’s the same all over the world.They’re increasingly adventurous in all the clever new digital stuff, but when it comes to radio it seems really difficult to persuade them to do anything but conventional scripts.
This workshop will help.
Tony Hertz will demonstrate a bunch of alternative methods of presenting radio concepts and scripts that will:
- Help you give clients (and maybe your CD) a better understanding of your idea than they’d get from a conventional script.
- Make it easier for clients to sell your ideas within their organizations (which, let’s face it, is where a lot of work dies)
- Inspire you to go further in the creative process itself. (It’s part of Tony’s famous Radio for Art Directors™ workshop that has helped teams make better radio in 31 countries.)
- Maybe help you find your inner clown!
The Hands-On part. We’ll hand out some prepared scripts or ideas and you’ll get to stand up and present them – in a team or by yourself.
Or if you have a script or concept of your own that you’d like to try out, we’re open to that too. We’ll need it in advance so we can figure out how/if to include it. If you’re interested email tony@hertzradio.com)
In any case, you’ll hear some brilliant radio, learn some new ways of selling your work, and have fun. Location: Emerald Hall
