I feel Slovenia – is it only a game of words?
Wednesday, October 5 at 15:30 Lecture & Panel
I feel Slovenia – is it only a game of words?
Unique Brand Approach to Involve Emotions and Experience in Perception of a State and a Country.This presentation will lead you from brand origins and birth to brand development, potential and communication.
Slovenia can be successful whether its expressing the focused story will grasp identity of targeted international stakeholders.
Branding of nations share some basic principles of branding of products and services but beyond that it is predominantly about doing good for the international community.
The core of the brand is »Slovenian green« in every aspect of its meaning.
Brand transformation from »Made in Slovenia« to »I feel Slovenia«
I FEEL SLOVENIA summarizes the key elements of the country's present identity, expresses a vision of the country, and conveys a symbolic promise. However, merely knowing all these things does not suffice, one has to live it, feel it – through words, sounds, colors, touch, actions and experience. The mission is clear: going forward with nature, which means focusing on organic development, promoting a niche economy, welcoming diversity, and attracting the best technological and human potential. Slovenia is a diverse country occupying a small area with pristine nature, diverse culture, rich history and enviable quality of life.
Do You Feel Slovenia? Location: Emerald Hall
