McCann Worldgroup Panel: 125 Years of New Thinking
Francesco Cibò, Creative Excellence Manager Coca-Cola Central&Southern Europe will talk about how Coke -celebrating this year its 125th birthday - managed to constantly reinvent itself… Francesco will not reveal the secret recipe but for sure he will be challenging and inspiring for the entire creative community. Open discussion will follow on the fact that technology innovations are not so relevant to the future of advertising and marketing unless a more fundamental activity is honored and advanced: the craft of storytelling. And, last but not least, we'll touch on the perfect balance between creation and curation.Location: Kodak Hall
