New Business Skills
Thursday, October 6 at 14:30 Workshop
New Business Skills
This workshop is designed to enable all agency employees to understand and involve themselves in the business of new business. The course covers both the skills needed for prospecting for new business opportunities and those needed to run and win pitches.The workshop will help delegates understand the need to develop a clear and differentiated positioning for their agency and give them the skills needed to make the most of every pitch opportunity. This workshop is designed for agency employees from all disciplines with and is not designed solely for new business directors; in tough economic times, winning new business is the life line for every agency, and everyone in the agency must share responsibility for attracting and winning new clients.
Delegates will also learn the truth about what clients love and hate about pitching agencies, why they really change agencies and key tips on how to manage resources in the most efficient way whilst working as a team.
Location: Mediteranea Hall
