New Media, New Thinking: How one of Europe's largest media companies is changing its business
Friday, October 7 at 16:30 Lecture & Panel
New Media, New Thinking: How one of Europe's largest media companies is changing its business
In 2020 Media will be predominantly digital.This is the statement hanging on the walls of Sanoma's managers responsible for Russia & CEE.
In 2009 Sanoma made almost 90% of its revenues in print, so becoming predominantly digital means quite a transformation for one of Europe's largest media companies. But they are determined to do so. Leading this turnaround is Arno Laeven, Strategy Director of Sanoma's Russian and CEE business.
In his presentation Arno will give you an insight into how Sanoma sees the future of media and its relation to its audience and, of course, what that means for advertisers. He will give you an open and honest insight into a media company struggling - sometimes successful, sometimes not - to make the transformation from a print company to a true multi media company with a strong focus on digital.
Location: Kodak Hall
