Next-Level Engagement: A Contagious Trend Briefing
Digital technology is the great leveller. Now, consumers can research, share, celebrate and complain about every single element of a brand online. If leveraged correctly, social platforms and emerging technologies can be used to create deeper and more meaningful connections, but this means being smart with your data, reacting in real time and instigating reciprocal conversations to distribute content that feels generous, useful and personalised. Join Will Sansom, writer and consultant from Contagious, to see which brands are successfully navigating this challenging landscape, and explore the most successful future-facing marketing strategies redefining the industry.Location: Kodak Hall
