Three things to keep you up at night: How policy makers put marketing budgets at risk…and what you should do about it
Saturday, October 8 at 15:45 Lecture & Panel
Three things to keep you up at night: How policy makers put marketing budgets at risk…and what you should do about it
Is digital advertising threatening our privacy? Is food advertising making our kids fat? Do alcohol ads turn teenagers into binge-drinkers?Consumers and the press are asking uncomfortable questions about our business, and policy makers across Europe are ringing the alarm bells. Advertisers, agencies and media ignore this at their peril: consumer trust is in short supply, the threat of new restrictions on advertising is real, and the impact on budgets could be severe.
Based on his work with leading global marketers and policy makers across Europe, Malte will provide the inside track on what is driving these developments: where is industry getting it wrong, what is at stake, and how do we get it right?
The ad industry has a long history of being on the right side of trends in society. As the rules of the game are being redefined, this session will set out the three things you need to know to make sure we stay there. Location: Emerald Hall
