Francesco Cibò

Creative Excellence Manager Coca-Cola Central & Southern Europe

Francesco currently holds the position of Creative Excellence Manager at the Coca-Cola CSE, where he’s in charge of communication strategy, development and amplification of the Integrated Marketing Communication programs of the Central & Southern Business Unit brand portfolio and of the Business Unit led European IMC projects.

His works received numerous awards, most recent being: Cannes Lions 2011 Cyber Film, Bronze and Film Director, Bronze (Burn “Ride”), Eurobest 2010 Media, Gold, Integrated, Bronze (Coca-Cola light “Tribute to Fashion”) and Film Craft, Bronze (Burn “Ride”) and Golden Drum Festival 2010, Golden Drum (Coca-Cola “Vintage Merchandising”). He also received two Grand Prix awards (Coca-Cola “Giulia” TVC and Acqua Lilia “Cousins” TVC), NC Award “Best holistic Company” (Coca-Cola Italy) and “Best integrated campaign” (Coca-Cola light Tribute to Fashion IMC), Key Award for Best print campaign (Coca-Cola light Tribute to Fashion) and for Best interactive campaign (Sprite “Balleville” website), Grand Prix category award (Acqua Lilia “Vulture” TVC) and was shortlisted at Cannes Lions advertising festival (Coke Side of Life “Key” TVC).

Francesco Cibo’ started his career at Gruppo Peroni where he was in charge of sponsorship, promotion and communication of automotive sports. He later moved on to Armando Testa S.P.A. agency where he worked for clients such as Nestle' Waters – Sanpellegrino, Telecom Italia, Honda Europe Motorcycle, Fiat Auto, Lancia, Disney Channel Europe and Daikin Air Conditioning, Italy/Europe. In 2005 he started to work for Coca-Cola Italy/Coca-Cola Mediterranean Division as a Marketing Communication Manager/Creative Excellence Manager.

Lecture & Panel: McCann Worldgroup Panel: 125 Years of New Thinking