Gustavo Martinez

President McCann – WorldGroup Europe

Gustavo's career began in Henkel Iberica. In 1986 he was a Product Manager for cleaning products division. In 1990, he joined Price Waterhouse as Manager of the Strategic Consulting department with projects in Spain and Portugal.

It was in 1992 when Gustavo began working in advertising. Saatchi & Saatchi hired him to establish Zenith Media, S&S' media services agency. In 1994, he was invited to join McCann Erickson. Until 1999, he was involved in various areas and disciplines (advertising, media services, relationship marketing, event marketing and healthcare) and then he became Head of the McCann Erickson Communications Group in Barcelona.

In January 2000 Gustavo was hired by Ogilvy & Mather for the position of President, Ogilvy & Mather Argentina. In 2001, he was appointed Regional Director of Multinational Accounts, working directly with the GBC (Global Brand Community) Council in NY. In 2003, Gustavo became president of the Latina South region, comprised of Argentina and Chile and in charge of Ogilvy Miami. On December 2006 Gustavo was appointed Regional COO (Chief Operating Officer) based in Mexico city. Member of the Ogilvy & Mather Worldwide Board of Directors. Member of the Ogilvy & Mather Worldwide Board of Directors, WPP Coke Leader and recently named, Global New Business Director, Global Director of Global Brand Management (GBM). The GBM is Ogilvy & Mather's group of senior leaders who manage and expand the agency's portfolio of global clients around the world.

In March 2011 Gustavo joined McCann WorldGoup as a regional President .

Born Argentinean, but Spaniard, Gustavo has lived in several countries, including Canada, Italy and Switzerland. 
It was indeed in Spain where he began his professional career, got married and where his 2 older sons were born. His youngest daughter and son were born in Buenos Aires.     

Gustavo holds a Degree and a Ph.D. in Economics from the Universidad de Barcelona and PDG from IESE (Universidad de Navarra).
 
He also taught Marketing and Economics at the School of Economics prior to moving abroad. He is passionate about sports specially golf and ski, passions which he shares with his family. He speaks Spanish, English, Italian and Portuguese fluently.

Lecture & Panel: McCann Worldgroup Panel: 125 Years of New Thinking