Hannes Eder

Managing Director, Universal Music Austria & Western Balkans, Vienna

Hannes Eder is Managing Director of Universal Music GmbH, responsible for the strategic development and expansion of Universal Music Group’s business in Austria and the Western Balkans, focusing especially on the digital field and the sector of branded entertainment products and services in the region.

Hannes Eder started his career in 1991 as a radio show producer for Hitradio Ö3, where in 1993 he was promoted to editor-in-chief. In 1997 he decided to leave the mainstream radio station (Austria’s market leader) and worked as a producer for the multi language youth radio station FM4, continuing his career as Head of Program from 2000 to 2003 where he spearheaded the expansion and positioning of FM4 as the most credible and authentic youth/alternative radio in Austria. Between 2001 and 2003 Hannes Eder was part of the “ORF-Stiftungsrat” (supervisory board). Furthermore Hannes Eder was leading the advertising agency “Schön & Gut” as an acting partner during that time, an agency for innovative brand- and culture communication, specialized in the fashion-, sports- and lifestyle market.

Since July 2003 Hannes Eder is leading the operations of Universal Music Group in Austria as Managing Director of Universal Music GmbH. In this role he successfully extended Universal Music’s market share and strengthened the company’s position as the market leader. Hannes Eder successfully reorganized the company establishing new units and expanded the business in the fields of broadcasting and branded entertainment, becoming the leading source of music content and music driven marketing for brands in Austria. In 2007 he was elected for president of IFPI Austria, the local subsidiary of the International Federation of the Phonographic Industry.

Hannes Eder has been promoted to his current position in 2009 and successfully established Universal Music’s direct presence and business in the Western Balkans with local teams in Croatia, Serbia and Slovenia.

Hannes Eder was born October 1st 1967 in Vienna, Austria.

Lecture & Panel: How could music help brands to achieve their goals?