Igor Arih
Creative Director and Owner, Arih d.o.o., Slovenia
Igor Arih was born 1964 in Vodnjan, Istria, Croatia. After ten years of creative work for Futura agency, he has chosen an independent career and founded his own agency Arih. His wish was to create an agency with high standards in creative work and thorough understanding of new two-way communication channels that evolved with the appearance of internet. Besides working as a basic cell for selected number of external clients Arih Agency manages its own products and brands Kokoška, Wannabesociety as well as record company/studio Dom svobode. Building own brands and in depth understanding of music as the ultimate non-material product are Igor’s main inspiration in the process of managing brands for clients.
Igor likes to state that Rock’n’Roll triggered the globalization as we know it today and has authored a book on this topic, titled “Dynamic Communications” to be published shortly and with the aim to serve as a guide to advertisers in a still ongoing transitory time from one-way to two-way media approach. If, when and how to stop with the classic advertising where we target a hundred to reach one or by following an example of R’n’R to target one to reach hundreds (or thousands or millions).
For his creative work, Igor has received numerous national and international advertising and design awards. He was a member of Print Jury at Cannes Lions 1997, up to day the sole Slovenian representative in the Cannes Lions Juries. He served as Golden Drum Jury member in 1998, 1999 and 2001 and participated in the Jury of the Slovenian advertising festival in 2001, 2004 and 2005 as well as at Idea festival in Novosibirsk in 2001. Igor has a specific view of festivals and awards. He does not compete for advertising awards any longer since he believes that this opportunity for professional recognition should only be opened to young professionals who are still seeking to establish themselves in communication business.
Igor is a proud father of three children, Ilona, Lana and Jordan.
