Jim Kite

Strategic Development Director, Starcom MediaVest Group EMEA

Jim is a highly motivated marketing professional in media, advertising and marketing research who has been for 22 years consistently demonstrating high levels of leadership, initiative, responsibility and commercial success in advertising and media. His personal mantra is that all research and data solutions are worthless unless they are systematically applied and benefits continuously monitored.

He started his career at Anglia TV/ITV as a Marketing Executive and later moved to TV-am/ITV occupying the position of Senior Marketing Analyst. His professional path lead him to become Head of Research at BSkyB, where he was responsible for BSkyB programming, Ad Sales, Corporate Affairs and Marketing and business analysis during BSkyB’s expansion plans. Jim’s next position was as an EMEA / Global Research Director at Universal McCann where he was a lead researcher for UM’s key international clients such as Microsoft, Coke, Nestle, L’Oreal, Reckitt Benkeiser, J&J and others. In the following years he became Global Research Director at (USA based) Universal McCann. In 2005 he became President, Connections Research & Analytics at MediaVest USA where he worked for clients such as Walmart, Kraft, Mars-Wrigley, Bristol-Myers Squibb, Coke, Comcast, Capital One and Schering- Plough. In his current position as 
Strategic Development Director at SMG London, he works for clients such as RIM, Cadbury Kraft, Coke, GSK, Honda and AB Inbev.

Lecture & Panel: Debate: Measure What Matters: Are current research methods fit for purpose?